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Overview

Date Established 05/2022
Founder Whitney McElwain & Veena Krishnan
Headquarters Austin, TX
Industries
Beauty, Health & Wellness
Website https://daybird.co
Press Contact Whitney McElwain
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About

Welcome to Daybird: helping you show up for your day, just as you are.

Beauty in and of itself is a loaded word. Everywhere we look, we’re told to wear more, spend more money, and add more steps in order to achieve an unrealistic and idealistic perception of beauty. Daybird talked with so many people with different types of skin goals, all across the shade spectrum, who are redefining their relationship with beauty and rethinking their routines. The Anti-Beauty Beauty Club community was born from these conversations so we can take back ownership of what beauty means to us.

Say goodbye to unrelatable societal standards and the idea of being told we have to look a certain way in order to feel a certain way. Daybird believes self-care shouldn’t be stressful and neither should your daily routine. That’s why Daybird wants you to wear less so you (and your skin) can benefit more.

Founding Story

Daybird stemmed from a desire to dissociate from traditional standards of what “beauty” and “perfection” mean. More steps and more products to cover and cure our faces didn’t resonate with founders Whitney and Veena. After realizing that they weren't using the products on shelves (and that 90% of beauty products go to waste!), they started to seek out a product that did more for their skin without adding unnecessary stress to mornings. After unlearning the baggage that comes with beauty, the Daybird team found themselves having a better relationship with themselves and their skin.

Team Bios

Hispanic Female Founder

12 years in consumer marketing; 4x startup operator; Previously at Red Bull, Curology and 1-800 Contacts; Chicago Booth MBA

South Asian Female Founder

Operations and chemical engineering; 4x startup operator; Previously at Quince, GrowSquares, and Exxon Mobil; Chicago Booth MBA

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