Bethany Ratliff, Founder and CEO of Croptuck, is no stranger to innovation and creative problem-solving. With a background in personal finance and years of experience working with small startups, she always had a passion for finding ways to make people's lives easier and more efficient.

Bethany had always been a fan of hacks and tools that helped her get the most out of life. As a busy professional, she was constantly looking for ways to save time and make everyday tasks more manageable, extending even to styling her clothes. One day, while trying to diy crop a shirt for a night out, she found herself struggling with bulky belts and makeshift solutions that just wouldn't work. There were also the countless times that she would get the perfect french tuck simply to have to redo it every time she went to the bathroom.

Frustrated by the lack of options available to her, Bethany knew there had to be a better way. She began tinkering with different designs and prototypes until she finally came up with the perfect solution: Croptuck.

Croptuck is a simple yet effective tool that allows anyone to easily and effortlessly tuck and crop their clothes for the perfect fit. Bethany's experience in personal finance helped her keep the price point low and accessible, while her startup background allowed her to successfully launch the product into the market.

Through Croptuck, Bethany has been able to combine her passion for innovative solutions with her desire to help people feel confident and comfortable in their own skin. Her journey is a testament to the power of hard work, perseverance, and creative problem-solving. By founding her business, Bethany has created a brand that empowers people to express themselves through fashion in a way that feels authentic and comfortable.