John W Roulac is a serial entrepreneur, investor, philanthropist, writer, and champion of regenerative agriculture and healthy living.

As the founder and CEO of Coco Clean, John is no stranger to the CPG world.

As the 1999 founder of the organic superfoods brand Nutiva, he has sourced and formulated $1B in retail sales of organic superfoods. Through his leadership, Nutiva became the fastest-growing superfoods company on the planet and was named one of Inc. magazine’s fastest-growing companies in America for seven years in a row.

He is also a producer of the Netflix blockbuster regenerative agriculture film Kiss the Ground and sequel Common Ground- both of which are narrated by Woody Harrelson.

John was blessed to spend his childhood summers on the islands of the Pacific Northwest. When nuclear waste was dumped nine miles from his California home, John’s ecological awareness was awakened. He began his central life journey: to study natural systems and discover practical solutions to pressing environmental challenges.

Over his career, John has founded seven non-profit organizations, including American Regeneration, Agroforestry Regeneration Communities (creating regenerative food forests), and Forests Forever. His passionate hemp advocacy brought him to successfully sue the U.S. Drug Enforcement Agency. John was a pioneer of the modern home-composting movement and has authored four books on hemp and composting that have combined sales of more than one million copies. He has been interviewed on over 200 radio and television programs and has been widely quoted in the print media—from Wired magazine to the Los Angeles Times and the Wall Street Journal.