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A modern magnetic play experience


Date Established
Founder Assaf Eshet
Home, Parenting, Toys & Gaming
Press Contact Justine Collier


Clixo Itsy Pack
Clixo Itsy Pack $29.99
Clixo Crew Pack
Clixo Crew Pack $44.99
Clixo Rainbow Pack
Clixo Rainbow Pack $59.99
Clixo Super Rainbow Pack
Clixo Super Rainbow Pack $89.99
Clixo Rainbow Wheel Combo
Clixo Rainbow Wheel Combo $129.99
Clixo Itsy Triple Bundle
Clixo Itsy Triple Bundle $74.99


Clixo is an antidote to overly-structured play, encouraging kids to embrace fun, freeform exploration and experimentation. Allow kids to create with an open-ended play system that combines the magic of paper origami, the ease of classic building blocks, and the power of magnets. Simply click to connect the magnetic pieces and turn flexible, 2D shapes into an endless variety of 3D creations.

Clixo is more than a toy. It’s a tool of personal expression — a flexible, mobile world to be discovered, assembled, and reassembled. Freeing kids from the pursuit of perfection and giving them freedom to follow their limitless imaginations, whenever and wherever it takes them, Clixo isn't about making the creation perfect – it's about simply creating.

Inspire children at any developmental stage to experiment at home, school, or even on the go. Clixo encourages personal expression, nurtures curiosity, and boosts a child’s capacity to connect. Beyond building their mental and emotional creativity, Clixo allows children to touch the magic of creation — so they can invent and think more freely.

Founding Story

Their founder, Assaf, had a “eureka” moment while teaching design classes. When students were given a challenge, they first Googled for answers or sketched ideas. They didn’t want to start by prototyping. They were hesitant to make mistakes.

So, he challenged them with unique, “un-Googleable” prompts, encouraging them to dive in and prototype new solutions with paper. He believed that ridiculous exercises and immediately experimenting with paper would enable them to try new things and allow wild ideas to flow.

This worked! Instead of feeling pressured to “get it right,” his students found joy in experimentation and discovery. With this in mind, he began prototyping and testing out designs for a toy. He wanted to create something that would help kids of all ages think with their hands, unlock their individual creativity, and reframe that fear of starting something new into the thrill of creating something new.

2 years and 1214 prototypes later it all clicked together and Clixo was born.


Assaf Eshet

Founder and CEO

see bio




Amazon Affiliate


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