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Date Established 05/2022
Founder Jimmy Semrick
Headquarters Chicago, IL
Press Contact Jimmy Semrick


Brella is on a mission to enable non-drinkers, sober curious, or the consumption conscious to accommodate themselves -- no matter the menu, occasion, or host.

Brella is seltzer's new best friend. With 15 zero proof cocktails in the palm of your hand, just squeeze it into your favorite sparkling beverage, stir, and socialize.

Founding Story

Co-founder and CEO Jimmy came up with the idea for Brella after being on the "club soda with lime" train for too long. Options for non-drinkers are growing, but limited. Time after time, consumers are left with little options -- an often unflavored seltzer water or a $14 sugar bomb that is labeled a "mocktail". That's where the concept for Brella came in to play. What if we could have a concentrate available on the go?

Functional, sophisticated, zero sugar, zero calorie -- and above all else, delicious!

Team Bios

Howdy! My name is Jimmy and I'm the co-founder and CEO of Brella.

A bit about me:

I live in Chicago with my 3 corgis and wife.

I formerly worked in the spirits world as a National Sales Manager and co-owner of a distillery, and prior to that I sold Miller Coors products in the Walmart HQ!

I started Brella to give people like myself non-alcoholic options to accomodate themselves no matter where life takes them.

I'd love to meet you over a virtual or in person coffee / tea / Brella cocktail!


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