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Date Established 02/2022
Founder Meg Pryde
Headquarters Richmond, VA
Press Contact Lisa King, Imagine Beauty LLC


Brandefy, was created to redefine the beauty industry. We are committed to creating transparency through our platform and products. Our mobile app focuses on helping shoppers find affordable alternatives to luxury beauty products. When those affordable alternatives don’t exist, we make them. Brandefy partners with world class chemists and the best manufacturers to bring these fiercely-formulated products directly to our community

Our products are clinically formulated, dermatologist recommended, skincare lover approved, and most importantly, decided by you. Brandefy takes your requests, opinions, and feedback to develop products that you actually want. They believe that together, we can co-create products for results you can see and feel.

Founding Story

It Started With An App

Well, it really started with the discovery that the same product could be put into different packages and sold for triple the price, just by putting a certain brand name on it. Isn't that crazy? Brandefy has been on a mission ever since to help their community of beauty lovers find high quality, efficacious products that won't break the bank.

The Brandefy App is full of real, comparative reviews of cult favorite beauty products, from their community. With the realization of hefty markups in beauty, and the lack of affordable alternatives to many popular prestige products, they decided to work to change the standard, bring transparency to their community, and defy the expected. Brandefy partners with world class chemists and the best manufacturers (that make the prestige brands you know and love) to bring these fiercely formulated products directly to you - without the traditional hefty markup.


Brandefy Vitamin C + E + Ferulic Acid
Brandefy Vitamin C + E + Ferulic Acid $49.00
Superfood Cleanser
Superfood Cleanser $22.00
Silks Triple Lipid Cream
Silks Triple Lipid Cream $59.00
Daily Triple Serum
Daily Triple Serum $34.00
Retinol + Niacinamide Eye Serum
Retinol + Niacinamide Eye Serum $39.00
AHA + BHA Resurfacing Mask
AHA + BHA Resurfacing Mask $39.00
Tinted Broad Spectrum SPF 46 Sunscreen
Tinted Broad Spectrum SPF 46 Sunscreen $25.00
Water Cream
Water Cream $29.00
Brandefy App
Brandefy App $1.00

Team Bios

Meg Pryde is the Founder and CEO of Brandefy, making luxury skincare accessible through its mobile platform and products. Pryde launched the app while at the Darden School of Business. The platform is nearing half a million downloads. Pryde comes from the Consumer Packaged Goods space where she learned about contract manufacturing. Brandefy is headquartered in Richmond, VA, where Meg lives with her husband and Labrador.



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