Brands   / 


Date Established 09/2018
Founder Lulu Cordero
Headquarters Los Angeles, CA
Press Contact Sara Spiegel, With Sara PR




Bomba Curls was created by Lulu Cordero, an Afro-Dominicana who believed that curls should be celebrated! She also wanted to share the tightly kept Dominican beauty secrets used by generations of women to naturally boost growth and maintain fullness with the world. The outcome was Bomba Curls, which uses premium and organic super-ingredients to help you achieve maximum length retention and curls that serve major POP!

Bomba Curls was born when Lulu found herself suffering from severe traction alopecia and turned to the unique hair care recipes used in her native Dominican Republic to formulate elixirs that promote hair growth and health. She created her own blends using the Dominican beauty secrets she grew up with and her curls and edges flourished! Lulu took the magic behind those “hair potions” and created clean, pure and organic natural hair products specifically formulated to meet the needs of our natural curls and coils. Bomba Curls uses the unique elements of Dominican style formulations and blends them with time tested hair care secrets and organic ingredients to naturally nourish the scalp, achieve luscious curls and promote healthy hair growth.

Founding Story

Be Bold, Be Free, Be Bomba is a declaration that you are beautifully made! I grew up in a world where the wild curls that naturally grew from my head had a stigma attached to them. Natural hair was never celebrated nor did the mainstream media depict our Afro-curls or skin as beautiful.

Het mother, however, made sure to instill in her a sense of pride in her lips, hips, hair and melanin…Because she knew they lived in a world that didn’t often celebrate their type of beauty. The seeds of self-love she planted in Lulu are the same seeds that created Bomba Curls. Bomba Curls is a love letter to women and girls everywhere who have ever been made to feel that their natural coils and kinks are somehow anything less than beautiful. Our curls and textures are celebrated within the Bomba family and my promise is to always treat our curls to nothing but the best of ingredients. That means that Bomba has made sure to formulate a products with no silicones, parabens, phthalates, mineral oils, sulfates petroleums and no formaldehyde. Deserving premium, nontoxic products and Bomba Curls products can be trusted to deliver beautiful results everytime!

Team Bios

Afro-Dominican Green Beauty Advocate and CEO of Bomba Curls, Lulu Cordero, started her personal journey to wellness over 15 years ago. Going into her senior year of High School she was 50 ibs overweight, unhappy with how she felt and knew she needed a change. Through commitment to diet, exercise and cleansing her body of all toxic chemicals, she not only lost the weight but kept it off. During her process of detoxifying her lifestyle she was horrified to discover that so many of her personal care products, especially hair care products, were jam-packed with extremely toxic chemicals. For women of color, so many of the hair care products consist of hazardous chemicals that can not only cause chemical burns but also “disrupt” the endocrine system, which regulates our metabolism. Our scalp is also skin, our largest organ, and skin absorbs the vast majority of what you apply onto it. That is the reason Lulu took the massive step to stop relaxing her hair, which goes against all of her upbringing about what beauty really is. She heard horrible comments such as:

“Your hair is so big and nappy, you really need to do something about that…it doesn’t look lady-like”

“Is it that you need money? Is that why you don’t go to the salon to straighten it?” (In Dominican culture natural hair is associated with being of a lower socioeconomic status because wearing natural hair implies that you can’t afford chemical processing and subsequent maintenance of your hair.)

“You’re crazy! Why would anyone want to wear their natural hair?!”

Her cousins did not want to risk embarrassment, so she was purposefully excluded from a holiday party out of fear that she would show up with "big, natural hair".

Her journey led her to create and launch Bomba Curls in 2018. Bomba Curls caters to type 3 and type 4 curls which are the most common curl types throughout the Afro-Latino and African-American communities. The new clean beauty brand created by Afro-Dominica Lulu Cordero, uses the unique elements of Dominican style formulations and blends them with time tested hair care secrets and organic ingredients to naturally nourish the scalp, promote healthy hair growth and achieve luscious curls. She believes that natural is better and she wants to share the tightly kept Dominican beauty secrets used by generations of women to suit the needs of natural coils and curls without sacrificing the clean, pure and organic aspects of natural hair care.





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