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Overview

Date Established 01/2015
Founder Danny Taing
Headquarters New York, NY
Industries
Food
Website https://bokksu.com
Press Contact Abby Barr
Social

Products

Bokksu Curated Black Sesame Bundle Box
Bokksu Curated Black Sesame Bundle Box $59.95
Bokksu Curated Cat Bundle Box
Bokksu Curated Cat Bundle Box $69.95
Bokksu Curated Tea Bundle Box
Bokksu Curated Tea Bundle Box $84.95
Bokksu Curated Umami Bundle Box
Bokksu Curated Umami Bundle Box $59.95
Bokksu Curated Matcha Bundle Box
Bokksu Curated Matcha Bundle Box $49.95
Bokksu Monthly Subscription
Bokksu Monthly Subscription $39.99
Bokksu Vegetarian Snack & Tea Box
Bokksu Vegetarian Snack & Tea Box $59.95

About

Launched in 2015, Bokksu delivers a monthly subscription of authentic Japanese sweets, treats, and teas to your door and across the globe. Partnering with 100+ year old family snack makers, Bokksu hand curates snack bundles every month around different cultural themes and seasonal flavors. Starting as low as $39.95, you can subscribe to Bokksu, and can auto-renew, pause, and cancel at any time. In addition to your box of authentic and premium snacks, you also receive a 16+ page culture guide (i.e. product origin, ingredients, allergens), exclusive 10-15% member only discounts to our marketplace, and free shipping.

Founding Story

After living in Japan for several years, Danny Taing moved back to the United States, and to his dismay, found that he couldn’t find the snacks he had loved so dearly in the United States. As an Asian-American with deep western and eastern cultural roots, he saw an opportunity to bridge the two cultures and share Japanese culture with the rest of the world. Partnering with 100+ year old local snackmakers across Japan, Danny worked to curate Bokksu--a Japanese snack subscription service.

Equally notable, Bokksu is bucking many business trends. Unlike many of the e-commerce and subscription boxes that have raised significant venture funding, Bokksu has been focused on profitability and product fit. With less than $2M in funding, Bokksu has achieved 7-figure revenues and profitability. Danny is a BIPOC and LGQBT single founder, and leads a team across New York and Japan, in which >30% of the company is BIPOC, female, LGBQT, and bilingual.

Team Bios

Danny Taing

CEO & Founder

see bio

Danny Taing is the Founder and CEO at Bokksu, a New York and Tokyo-based D2C subscription box and e-commerce platform for Japanese snack food discovery. He developed his passion for Japanese food and travel during his four years living in Tokyo before moving back to NYC. Before starting Bokksu, Danny worked in Business Development at Rakuten and in Digital Marketing at Google. Danny studied Computer Science in the Post-baccalaureate Studies program at Columbia University and received a Master’s in Sociology and a dual Bachelor’s in Psychology and Communication from Stanford University. In his spare time, he is an avid rock climber who loves to get into fierce battles with friends over board games.

Retailers

Amazon

Affiliates

Amazon Affiliate
Skimlinks
Refersion

Press

Trend Hunter - Sep 20, 2022 Bokksu's Premium Black Sesame Box is Unique and Delicious
Esquire - Sep 19, 2022 65 Best Gifts For Wife She'll Actually, Truly Like
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Forbes - Sep 15, 2022 30 Gift Baskets That Are Sure To Impress Everyone On Your List
New York Post - Sep 14, 2022 Best monthly subscription boxes 2022: 25 fun, unique options for everyone
Condé Nast Traveler - Sep 09, 2022 47 Travel Gifts for Every Globetrotter on Your List
The Strategist - Sep 08, 2022 The Best Subscription Services for Every Type of Person (That Also Make Great Gifts)
The HYPE Magazine - Sep 07, 2022 September 2022 Food, Drink, Health, Music & Lifestyle Discoveries From The “Paltrobox”
YourTango.com - Aug 26, 2022 50 Maternity Leave Gifts Women Actually Want
Patch - Aug 14, 2022 Summer Beauty, Lifestyle and Food Gift Guide
Esquire - Aug 12, 2022 22 Best Gifts That'll Impress Any Self-Proclaimed 'Foodie'
Apartment Therapy - Jul 29, 2022 Tries, Buys, and DIYs: 7 Things Apartment Therapy Editors Are Loving This Week
Food52 - Jul 22, 2022 33 Inexpensive Gifts That Say 'I’m Thinking of You'
New York Post - Jul 15, 2022 The 5 best snack subscription boxes of 2022 to satisfy your cravings
Thrillist - Jul 14, 2022 The Transportive Powers of Unobtainable Snacks
Trend Hunter - Jul 05, 2022 Curated Matcha Bundle Boxes
Mashed - Jun 29, 2022 11 Best Mochi Flavors Ranked
Food & Wine - Jun 27, 2022 Bokksu Brings an Assortment of Japanese Snacks Right to Your Door
Delish - Jun 15, 2022 The 13 Best Snack Subscription Boxes Of 2022
The Inventory - Jun 14, 2022 5 Gifts for Father's Day That Aren't Just a Tie Again
Business Insider - Jun 13, 2022 14 Pride Month gift ideas from companies that are LGBTQ-owned or that donate to related causes
SELF - Jun 02, 2022 48 Thoughtful Subscription Gifts for Every Type of Person
Rolling Stone - Jun 01, 2022 Pride Month Is Here, But You Can Support These LGBTQ-Owned Businesses Year-Round
CNET - May 29, 2022 Best Food and Drink Subscriptions for Father's Day 2022
Sammy Approves - May 27, 2022 THE BEST FATHER’S DAY GIFTS, UNIQUE GIFTS FOR DAD IN 2022
VICE - May 20, 2022 The Coolest New Drops This Week, From Cabana Shirts to 'Top Gun' Jackets
Food & Wine - May 18, 2022 I'm an Asian Shopping Writer, and These Are My Favorite AAPI-Owned Food Brands
Marie Claire - May 17, 2022 26 AAPI-Owned Businesses to Support For AAPI Heritage Month (And Every Month)
BuzzFeed - May 15, 2022 27 Asian-Owned Food And Drink Brands That'll Bring Life Back To Your Pantry
Livestrong.com - May 15, 2022 15 Asian American- and Pacific Islander-Owned Food and Drink Brands to Support
Yahoo Lifestyle - May 10, 2022 51 AAPI- and Asian-Owned Brands to Support Now and Always
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Thrillist - May 06, 2022 11 Nutty & Delicious Black Sesame Snacks You Have to Try
VICE - May 06, 2022 10 Businesses to Support This AAPI Heritage Month (and Always)
The New York Times - May 05, 2022 Celebrate AAPI Heritage Month With These Delicious Asian Snacks
TODAY - May 03, 2022 54 budget-friendly Father's Day gifts you can find on Amazon
Yahoo! - May 02, 2022 AD Editors Share 20 of Their Favorite AAPI-Owned Businesses
VICE - Apr 29, 2022 The Coolest New Drops This Week, From Misen to Online Ceramics
NBC News - Apr 22, 2022 16 best Mother's Day gift baskets for every mom in 2022
Wired - Apr 20, 2022 The Best Snack Subscription Boxes to Satisfy Every Craving
bon appétit - Apr 19, 2022 5 Subscription Snack Boxes That Will Spoil Your Dinner
INSIDER - Apr 18, 2022 48 affordable Mother's Day gifts under $50 that still feel really thoughtful
SPY - Apr 12, 2022 The 42 Best Gifts for Teachers To Show Your Appreciation
SPY - Mar 18, 2022 The 27 Best Subscription Boxes Made for Dudes, From Fine Spirits to Grooming Kits
NBC News - Feb 03, 2022 9 best gift boxes for Valentine's Day in 2022 "Best Gift boxes for Valentine's Day"
MSN - Dec 10, 2021 Eat And Be Merry This Holiday Season With These Edible Gifts
NewsBreak - Dec 10, 2021 Eat And Be Merry This Holiday Season With These Edible Gifts
TIME - Dec 10, 2021 Best Last Minute Holiday Gifts
SPY - Dec 10, 2021 Eat And Be Merry This Holiday Season With These Edible Gifts
Thrillist - Nov 16, 2021 What to Buy for People Who Love Subscription Boxes
The Manual - Sep 15, 2021 The 25 Best Kitchen Gifts to Buy for People Who Love to Cook
Women's Health - Sep 09, 2021 The 50 Best Gifts That Teen Boys Won’t Hate In 2021
Food52 - Aug 23, 2021 How I 'Traveled' During the Pandemic Without Actually Going Anywhere
Today - Aug 03, 2021 From a Famed Soda to a Versatile Towel, 7 Fun Japanese Products you Need to Try
New York Post - Aug 02, 2021 Best monthly subscription boxes 2021: 21 fun, unique options for everyone
Town & Country - Jul 06, 2021 The Best Subscription Boxes for Every Interest
Business Insider - May 03, 2021 54 Mother's Day gifts under $50 that still feel thoughtful and personal
Business Insider - May 03, 2021 28 Mother's Day food gifts she'll want to dig into immediately
TODAY - Apr 30, 2021 These 38 Mother's Day gifts are perfect for any mother figure in your life
Esquire - Apr 30, 2021 30 Unique Gifts That'll Surprise Mom on Mother's Day
Allrecipes - Apr 25, 2021 The 14 Best Subscription Boxes for Mother's Day Gifts
CNET - Apr 07, 2021 Best Mother's Day gifts in 2021 for foodie moms
Town & Country - Mar 31, 2021 The Best Snack Subscription Boxes
Motherly - Mar 26, 2021 17 Mother's Day gifts to send right to her door
Eat This, Not That! - Mar 25, 2021 7 Asian-American Food Brands to Support Right Now
In The Know - Mar 25, 2021 STOCK UP ON THESE ASIAN-OWNED FOOD BRANDS FOR COOKING AND SNACKING AT HOME
Scary Mommy - Mar 24, 2021 Get Your Mom The Gift That Keeps On Giving With A Subscription Box For Mother’s Day
CNN Underscored - Feb 25, 2021 Meet Bokksu, the Japanese snack box you should try ASAP
SELF - Feb 17, 2021 This Japanese Snack Subscription Box Is a Food Lover’s Dream
Food & Wine - Oct 14, 2020 This Japanese Snack Box Subscription Recreates the Joy of Travel

Testimonials

"With a Bokksu subscription, not only do you get a cascade of delicious and exciting snacks, but with each bite you can learn more about the traditions and culture of Japan. So while you may not be able to travel to the land of the rising sun right now, with Bokksu you can turn your snack break into your next big adventure."

Kai Burkhardt

"They said these are premium hand-selected snacks, and now I can see why. This is a lot of effort...I can genuinely recommend this from the bottom of my heart."

Rachel and Jun

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