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Overview

Date Established 01/2015
Founder Danny Taing
Headquarters New York, NY
Industries
Food
Website https://bokksu.com
Press Contact Abby Barr
Social

Products

Bokksu Monthly Subscription
Bokksu Monthly Subscription $39.99

About

Launched in 2015, Bokksu delivers a monthly subscription of authentic Japanese sweets, treats, and teas to your door and across the globe. Partnering with 100+ year old family snack makers, Bokksu hand curates snack bundles every month around different cultural themes and seasonal flavors. Starting as low as $39.95, you can subscribe to Bokksu, and can auto-renew, pause, and cancel at any time. In addition to your box of authentic and premium snacks, you also receive a 16+ page culture guide (i.e. product origin, ingredients, allergens), exclusive 10-15% member only discounts to our marketplace, and free shipping.

Founding Story

After living in Japan for several years, Danny Taing moved back to the United States, and to his dismay, found that he couldn’t find the snacks he had loved so dearly in the United States. As an Asian-American with deep western and eastern cultural roots, he saw an opportunity to bridge the two cultures and share Japanese culture with the rest of the world. Partnering with 100+ year old local snackmakers across Japan, Danny worked to curate Bokksu--a Japanese snack subscription service.

Equally notable, Bokksu is bucking many business trends. Unlike many of the e-commerce and subscription boxes that have raised significant venture funding, Bokksu has been focused on profitability and product fit. With less than $2M in funding, Bokksu has achieved 7-figure revenues and profitability. Danny is a BIPOC and LGQBT single founder, and leads a team across New York and Japan, in which >30% of the company is BIPOC, female, LGBQT, and bilingual.

Bios

Danny Taing

CEO & Founder

see bio

Danny Taing is the Founder and CEO at Bokksu, a New York and Tokyo-based D2C subscription box and e-commerce platform for Japanese snack food discovery. He developed his passion for Japanese food and travel during his four years living in Tokyo before moving back to NYC. Before starting Bokksu, Danny worked in Business Development at Rakuten and in Digital Marketing at Google. Danny studied Computer Science in the Post-baccalaureate Studies program at Columbia University and received a Master’s in Sociology and a dual Bachelor’s in Psychology and Communication from Stanford University. In his spare time, he is an avid rock climber who loves to get into fierce battles with friends over board games.

Retailers

Amazon

Affiliates

Amazon Affiliate
Skimlinks
Refersion

Press

Thrillist - Nov 16, 2021 What to Buy for People Who Love Subscription Boxes
The Manual - Sep 15, 2021 The 25 Best Kitchen Gifts to Buy for People Who Love to Cook
Women's Health - Sep 09, 2021 The 50 Best Gifts That Teen Boys Won’t Hate In 2021
Food52 - Aug 23, 2021 How I 'Traveled' During the Pandemic Without Actually Going Anywhere
Today - Aug 03, 2021 From a Famed Soda to a Versatile Towel, 7 Fun Japanese Products you Need to Try
New York Post - Aug 02, 2021 Best monthly subscription boxes 2021: 21 fun, unique options for everyone
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Business Insider - May 03, 2021 28 Mother's Day food gifts she'll want to dig into immediately
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Esquire - Apr 30, 2021 30 Unique Gifts That'll Surprise Mom on Mother's Day
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Allrecipes - Apr 25, 2021 The 14 Best Subscription Boxes for Mother's Day Gifts
CNET - Apr 07, 2021 Best Mother's Day gifts in 2021 for foodie moms
Town & Country - Mar 31, 2021 The Best Snack Subscription Boxes
Motherly - Mar 26, 2021 17 Mother's Day gifts to send right to her door
Eat This, Not That! - Mar 25, 2021 7 Asian-American Food Brands to Support Right Now
In The Know - Mar 25, 2021 STOCK UP ON THESE ASIAN-OWNED FOOD BRANDS FOR COOKING AND SNACKING AT HOME
Scary Mommy - Mar 24, 2021 Get Your Mom The Gift That Keeps On Giving With A Subscription Box For Mother’s Day
CNN Underscored - Feb 25, 2021 Meet Bokksu, the Japanese snack box you should try ASAP
SELF - Feb 17, 2021 This Japanese Snack Subscription Box Is a Food Lover’s Dream
Food & Wine - Oct 14, 2020 This Japanese Snack Box Subscription Recreates the Joy of Travel

Testimonials

"With a Bokksu subscription, not only do you get a cascade of delicious and exciting snacks, but with each bite you can learn more about the traditions and culture of Japan. So while you may not be able to travel to the land of the rising sun right now, with Bokksu you can turn your snack break into your next big adventure."

Kai Burkhardt

"They said these are premium hand-selected snacks, and now I can see why. This is a lot of effort...I can genuinely recommend this from the bottom of my heart."

Rachel and Jun

Gallery

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