|Founder||Sheena Lister and Megan Andrews|
|Press Contact||Amanda Bell|
Barb creates hair styling products for women, non-binary and trans people, or anyone who expresses themselves through short hair (Aka: Barbs).
Products are designed from formulation to application to promote a community rooted in acceptance and living your truth. Barb is the only hair and beauty brand centered around the identity of short hair.
Sheena and Megan have each had short hair for 15+ years. Before Barb, they were faced with an industry where nearly all short hair products were made for and marketed to men. As Sheena says “Hair has no gender, but most haircare products do.” So in 2021, they launched Barb to provide products and community for those who have been under-represented and under-served in the traditional haircare space. Barb's core customers are ages 25 - 45, and the brand sells nationwide via their website, thebarbshop.com. They also work with a growing number of wholesale partners in shops and salons across the country.
Barb’s first and signature product is the Soft Clay Pomade ($30), which has 5 star reviews from 100+ customers. This medium hold, natural finish pomade is soft and creamy on the hands with no stiffness or stickiness. It has a fresh smell, rinses clean with water, and works well on its own or with other products. It’s also cruelty free. Whether you have a bob, shag, wolf cut, crop or pixie, Barb has product and community for you.
Barb was also recently accepted into an accelerator program with XRC Labs, an NYC-based VC which focuses on retail tech & consumer goods and partners with companies like Estée Lauder, Mastercard, GS1 and others.
Sheena Lister (she/her) and Megan Andrews (she/they), founded Barb in 2021. Throughout their individual short-haired journeys, they had each found themselves stuck between two traditional worlds - salons and barbershops.
For Sheena, salons are spaces where she can get a great haircut but the cost for a cut every 8-12 weeks is not sustainable. Barbershops, meanwhile, feel designed for a “man’s” cut and she always feels a bit left out as the only woman in a chair. For Megan, Salons have never felt like home. They love the barbershop experience but don't love that every pomade on the shelf is marketed so specifically to ‘men’. There had to be a better, more inclusive solution -- enter, Barb!
They founded Barb with the vision of giving women and folks with short hair a home, a place to feel included, and a badass community of people defying the ‘traditional’ model. Sheena and Megan are wholly committed to creating hair products for all short hair textures and types, and are looking forward to creating a space for like-minded Barbs and Barb allies.
Sheena (she/her) considers herself an Entrepreneur-Athlete having founded two start-ups in the last five years. Her first start up, Workforce Athletics (WFA), was founded in 2016. In 2020 during the pandemic, WFA took a brief intermission and Sheena had her first baby, Flo. While WFA was on pause and Flo was napping, she brought the idea for Barb to life. Sheena is especially grateful to her co-founder Megan who without thinking twice agreed to embark on this amazing Barb journey!
Megan (she/they) has spent the majority of her career in the brand identity and activation space working for beloved lifestyle consumer brands across multiple industries, including Sierra Nevada Brewing Co. and CLIF Bar. They are ready to put all their amazing brand experience to work.
Sheena and Megan are excited to evolve the industry and build a community for all Barbs around the world.