Auvê Beauty is a mission-driven skincare brand inspired by the natural beauty of Guyana, with roots planted in the heart of South America and meticulously crafted in the vibrant landscape of California. We believe in empowering individuals to make informed and intentional choices about what they put on their skin. This commitment to empowerment is reflected in every aspect of the brand, from the ingredients we use to our packaging, which is designed to educate and inspire consumers to embrace cosmetic chemistry and clean beauty practices (all products are 100% vegan, cruelty-free, and crafted in small batches).
We aim not only to lead the way in creating effective, clean, plant-based beauty products but also to create a community of #AUVEGIRLS, welcoming those who have never delved into skincare and championing beauty for real people taking skincare into their own hands.
Beyond these pursuits, we are deeply committed to women's empowerment. Through strategic partnerships with girls' leadership organizations such as Guyanese Girls Rock and The Glam Squad Nation, we actively support and celebrate women from diverse backgrounds and cultures. Our dedication to promoting self-confidence goes hand-in-hand with our vision for a world where beauty knows no bounds, and where every individual feels valued, empowered, and radiant, both inside and out.
Founding Story
In the ever-evolving landscape of beauty, Angella Sprauve emerged as an innovator, with over 15 years of experience as a Product Developer and Beauty Chemist specializing in the development of clean and effective plant-based products. Angella's journey began with a mission: to create a welcoming space for those who have never delved into skincare, encouraging self-care as a universal practice. It was an endeavor not just to enhance outer radiance but to empower women from the inside out.
In her quest to create products that would empower women across cultures and lifestyles, she discovered a treasure close to her heart – Guyanese Bootlace Bark extract. This extract, central to all Auvê® Beauty skincare products, infused the richness of her own story - a tapestry woven from her New York and California upbringing, her mother's Guyanese heritage, and her father's Caribbean-American roots.
Auvê® Beauty was founded on the principle of inclusivity, consciousness, and effectiveness. It stood as a testament to Angella's dedication to create beauty products for real people, with all skin types in mind. The brand proudly introduced the world to the potent power of the Guyanese Bootlace Bark botanical, combined with active botanicals from around the globe.
But Auvê® Beauty's mission extends far beyond skincare. It is a movement dedicated to empowerment through education. With tireless research and a curated selection of clinically proven botanicals, the brand aims to empower women with the confidence and knowledge to understand and celebrate the chemistry of clean, plant-based skincare - while discovering radiant results.
Auvê Beauty is a lifetime in the making that began with a unique heritage. Growing up on both coasts to parents with Caribbean roots, the culture and rituals were close to my heart from birth.
I was born in New York and raised in California; my father was a New Yorker with roots from the Virgin Islands, and my mother from British Guyana. So, needless to say, I grew up with Caribbean culture close to my heart: festive music, pure foods, and simple beauty rituals taught by my mom growing up. These rituals were proven to be effective, many of which started from the inside out: Staying consistent drinking teas for internal cleansing, taking cod-liver oil for clear skin, and breaking fresh aloe plants for skin hydration. From my childhood, beauty has always been an inside job.
When I began my career as a Cosmetic Chemist and later, a Product Developer, I wanted to create a line that was informed by my upbringing, and also share my knowledge of science in beauty. I created my brand name, Auvê® from my last name, Sprauve. Then, as my career as a product innovator progressed, I saw a need for the modern-day women on the go, like myself, who desires natural, potent, lifestyle-driven products to empower her life; and Auvê® Beauty was born.
In 2016, I decided to evolve my brand and begin developing products. The richness of my heritage goes into every product I create. I had known about various Guyanese Botanicals from my upbringing, and found the Guyanese Bootlace Bark Extract early in my career while I was conducting cosmetic chemistry research.
My mission is to empower women to take beauty and self-care into their own hands, day-in, day-out, to infuse a healthy – and stylish – lifestyle into her beauty routine. Eventually, I hope to share gems of Guyana and Guyanese culture with the world, while encouraging women to embrace a positive lifestyle to bring about beauty every day.
