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Date Established 01/1958
Founder Doctor Bernard, Corset Specialist
Headquarters Paris, France
Press Contact Kristine Eckart


Located at 10, Rue du Colonel Driant in the heart of the 1st arrondissement in Paris, Aubade has been designing decidedly Parisian lingerie collections since 1958. From A to G cup, Aubade, hugs every body shape like a second skin - helping them assert their position as every woman's go-to brand for any time of the day and any occasion in their lives. Every season, Aubade strives to create lines that enhance a woman's body.

Founding Story

At the beginning of 1875, Doctor Bernard created orthopedic corsets and his company has bought in 1920 by Mr Jean Pasquier under the name PREGERMAIN. Then PREGERMAIN company became AUBADE in 1958, created by Jean Pasquier’s son (Charles Pasquier).

Aubade is a song or a concert which is played at dawn or in the morning, under somebody's windows to declare their love.

After more than 25 years and 183 “Lessons in Seduction”, Aubade is now beginning a new chapter in its history and its communications.

For years, Aubade has been at women’s sides, encouraging them to be free. Now, Aubade is continuing in the spirit of the unforgettable Lessons in Seduction that inspired a whole generation of women in France, whilst adapting to the new, instant communication methods offered by new technologies, with a new direction that speaks to all women.




Aubade is my favorite brand! I have been in business for over 14 years and Aubade has risen to the top. While each new style has a unique design and color, the fit remains consistent making it easy for customers to be confident in their purchases. Not only do I sell out of the sizes and styles ordered for in store purchases, Aubade is the brand that customers regularly request to be special ordered for them. Aubade is truly art that can be worn on a daily basis!

Jessica Gerard

Owner, Flirt Lingerie Boutique

Women love beautiful lingerie, but many times pieces that are intricate & beautiful often don’t provide comfort with a beautiful fit. These pieces are considered “dress-up” items rather than treasured pieces to be worn regularly. Amazingly Aubade combines both elements beautifully into lingerie that our customers enjoy wearing on a daily basis, with enjoying being the key word! Every day is a special day when wearing Aubade and our customers feel so confident & beautiful wearing such stunning pieces. We are delighted to bring a bit of French flair to our community!

Pamela McKinzie,

Owner Anna Bella Fine Lingerie


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