Brands   / 


Date Established 01/1958
Founder Doctor Bernard, Corset Specialist
Headquarters Paris, France
Press Contact Kristine Eckart



Located at 10, Rue du Colonel Driant in the heart of the 1st arrondissement in Paris, Aubade has been designing decidedly Parisian lingerie collections since 1958. From A to G cup, Aubade, hugs every body shape like a second skin - helping them assert their position as every woman's go-to brand for any time of the day and any occasion in their lives. Every season, Aubade strives to create lines that enhance a woman's body.

Aubade's Autumn/Winter 2021 Collection is inspired by jewelry, considered by many as a mark of femininity, they flatter the wearer’s body, making it even more beautiful. They become a part of the wearer, truly embody their personality. Aubade also introduces their eco-friendly collection, called Softessence, which is made of an ultra-soft 100% recycled embroidery.

Founding Story

Created in 1875 by Doctor Bernard, a corset specialist, the Aubade brand was founded in 1958, when panties and girdles were essential elements of women’s lingerie collections.

After more than 25 years and 183 “Lessons in Seduction”, Aubade is now beginning a new chapter in its history and its communications.

For years, Aubade has been at women’s sides, encouraging them to be free. Now, Aubade is continuing in the spirit of the unforgettable Lessons in Seduction that inspired a whole generation of women in France, whilst adapting to the new, instant communication methods offered by new technologies, with a new direction that speaks to all women.




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