Anjali’s Cup’s authentic, Ayurveda-inspired turmeric and chai blends are made with organically grown spices and teas, honoring culture while pleasing modern palettes and practicalities.
100% Indian woman owned • NYC based • Made in the USA
Our products are easy to incorporate into daily consumption and become a favored part of our customers’ routines while allowing them to also experience the cumulative benefits of turmeric. Delicious and versatile enough to use in hot or cold beverages or sweet or savory recipes, Anjali’s Cup products are a staple of the wellness and flavor-conscious home as well as the discerning coffee shop or eatery.
Additionally, Anjali’s Cup’s products are made with the barista and pastry chef in mind. Our products are incredibly versatile and easy to use, offering opportunities for stand-out beverage and food creations, complementing and strengthening any menu.
We are proud that our Masala Chai Ultra Concentrate and Resilience® Turmeric Elixir have remained top sellers at multiple high-end coffee chains, notably Joe Coffee Company and Café Grumpy.
Founding Story
Anjali Bhargava founded Anjali’s Cup in 2014 (formerly Bija Bhar) with the hope of making turmeric part of consumers’ daily habits through authentic, Ayurvedic-inspired drink mixes and spice blends.
Passionate about introducing customers to India’s authentic flavors and rituals and driven in her pursuit of balance, health, and wellness, the brand is Anjali’s love letter to her ancestors, crafted with reverence and gratitude.
Anjali’s reverence for turmeric began in childhood, watching her mother use the golden root to treat everything from colds and upset stomachs to sore muscles, and for helping manage an autoimmune issue that Anjali
developed when she was just eight years old. Decades later, when Anjali began struggling with debilitating migraines, Anjali again turned to turmeric for support. She developed her own recipe, combining turmeric’s trusted benefits with the convenience of a powder, resulting in a one-of-a- kind product that delivers on turmeric’s maximum benefits with a fresh and delicious taste that is suitable for daily consumption. When her migraines disappeared for good within two months, Anjali knew she had created something special, and Anjali’s Cup’s Resilience® Turmeric Elixir, the brand’s signature blend, was born.
Years later, Anjali set out to produce a chai masala that would reflect the flavors and traditions of her beloved subcontinent. Championing authentic representation continues to be a driving force of Anjali’s business, which has grown in the past decade to include two turmeric elixirs, two chai masala blends, a golden milk mix, and a masala chai ultra concentrate. Anjali remained grounded in her commitment to the principles that led her at the beginning of this endeavor, while expanding the reach and applicability of her products.
Decades in the making, Anjali’s products are as much her offering as they are her mother’s, from whom she learned how to cook and nourish herself with Indian ingredients and rituals. A super-taster, Anjali was taught by her mom to trust her palate at a young age; nevertheless, she continues to work with her mother when developing recipes. Anjali makes these products for everyone, including her family, who consume her products daily for their health and enjoyment. That is why when it comes to quality, taste, and function, Anjali makes no compromises. The creation of Anjali’s Cup is also, in many ways, a reminder to everyone of the value of family recipes and long-standing traditions, and that we can find ways to continue to enjoy them and integrate them into our ever- changing, busy lives, embracing third-culture principles.
Anjali Bhargava founded Anjali’s Cup in 2014 (formerly Bija Bhar) with the hope of making turmeric part of consumers’ daily habits through authentic, Ayurvedic-inspired drink mixes and spice blends.
Passionate about introducing customers to India’s authentic flavors and rituals and driven in her pursuit of balance, health, and wellness, the brand is Anjali’s love letter to her ancestors, crafted with reverence and gratitude.
Anjali’s reverence for turmeric began in childhood, watching her mother use the golden root to treat everything from colds and upset stomachs to sore muscles, and for helping manage an autoimmune issue that Anjali developed when she was just eight years old. Decades later, when Anjali began struggling with debilitating migraines, Anjali again turned to turmeric for support. She developed her own recipe, combining turmeric’s trusted benefits with the convenience of a powder, resulting in a one-of-a-kind product that delivers on turmeric’s maximum benefits with a fresh and delicious taste that is suitable for daily consumption. When her migraines disappeared for good within two months, Anjali knew she had created something special, and Anjali’s Cup’s Resilience® Turmeric Elixir, the brand’s signature blend, was born.
Years later, Anjali set out to produce a chai masala that would reflect the flavors and traditions of her beloved subcontinent. Championing authentic representation continues to be a driving force of Anjali’s business, which has grown in the past decade to include two turmeric elixirs, two chai masala blends, a golden milk mix, and a masala chai ultra concentrate. Anjali remained grounded in her commitment to the principles that led her at the beginning of this endeavor, while expanding the reach and applicability of her products.
Decades in the making, Anjali’s products are as much her offering as they are her mother’s, from whom she learned how to cook and nourish herself with Indian ingredients and rituals. A super-taster, Anjali was taught by her mom to trust her palate at a young age; nevertheless, she continues to work with her mother when developing recipes. Anjali makes these products for everyone, including her family, who consume her products daily for their health and enjoyment. That is why when it comes to quality, taste, and function, Anjali makes no compromises. The creation of Anjali’s Cup is also, in many ways, a reminder to everyone of the value of family recipes and long-standing traditions, and that we can find ways to continue to enjoy them and integrate them into our ever-changing, busy lives, embracing third-culture principles.
We’re selective about what goes on our menu, and Anjali’s turmeric elixir and chai concentrate have been standout additions. Our customers love them, and it’s clear they’re made with quality ingredients and care.
Caroline Bell
Co-Founder, Café Grumpy
Working with Anjali’s Cup turmeric elixir and chai masala has been a dream for our vegan, gluten-free bakery. As a team that’s deeply committed to quality and flavor without compromise, we’re constantly seeking ingredients that are clean, functional, and versatile — and Anjali’s blends deliver on all fronts.
What we love most is the freedom these blends give us to experiment — to go beyond the expected. Whether you’re steeping a signature golden milk or infusing donut glaze with chai spice, these blends spark creativity and deliver flavor that’s balanced and deeply thoughtful.
Highly recommended for bakers, baristas, and pastry chefs looking to level up their plant-based offerings with integrity and soul.
The Sixteen Mill Team
Sixteen Mill Bakeshop
When we launched Anjali's Turmeric Elixir, it took off immediately, becoming a staple on our menu and cementing our relationship with Anjali's Cup. Anjali is a rare partner in her energy for collaboration, which has inspired us to expand our menu vision, eventually bringing on Masala Chai, a concentrate that we were fortunate enough to taste with her along the path of its development, but she is also an advocate for her own vision, which is inspired by family, cultural integrity, and quality. That vision, her passion, has deepened our understanding and resonates on a deeper level, allowing us to connect with her products in a way that benefits the values and spirit of our own work, too.
