Los Angeles, CA – AMEVA, a revolutionary new skincare brand that merges science and nature with luxury and sustainability has launched online, standing at the forefront of biotech beauty. AMEVA’s scientists developed innovative formulations that are uniquely designed to improve all visual and textural markers of skin health, resulting in a more youthful look and feel. AMEVA’s initial launch includes two sustainably sourced vegan products featuring the breakthrough ingredient, Mevalonic Acid.
Developed by MIT PhD Dr. Deepak Dugar, AMEVA offers 100% plant-based and carbon negative biotech formulas that harness the power of cellular biosystems fueled by Mevalonic Acid. Mevalonic Acid is a multi-potent molecule which boosts the skin capacity to express its own collagen, hyaluronic acid, and growth factor genes. It is also the biological precursor to CoQ10, squalene, retinol and lipids — the essential building blocks of healthy skin. As the body ages, levels of Mevalonic Acid derived molecules start to decline which results in the typical hallmarks of aging – from dry skin to fine lines. By reintroducing Mevalonic Acid into the skin, it amplifies the skin's natural ability to stay healthy and youthful. AMEVA is the first brand to harness this powerful ingredient in a topical skincare solution at a meaningful level that is produced by a sustainable, carbon negative process.
“Historically, synthesizing Mevalonic Acid has been extremely time consuming and costly,” said Dr. Deepak Dugar, co-founder of AMEVA. “We have spent 10 years researching and developing this exclusive technology of plant-based manufacturing that produces a unique formula of Mevalonic Acid by using upcycled agricultural by-products, like sawdust and wheat straw. At AMEVA, we believe that ethical application of technology supports humanity and the planet. Our goal is to deliver powerful products without compromising the health of the planet.” AMEVA is launching with two products suitable for all ages, genders, skin types and skin tones. The topical Mevalonic Acid formula included in each product has been clinically proven to help skin look and feel significantly healthier.
● Multipotent Serum ($75): A concentrated formula targeting a broad spectrum of skin concerns that actively optimizes all visible and textural signs of skin health.
○ Multipotent Serum Refill available for $45
● Skin Activating Moisturizer ($65): A long-lasting hydrator designed to nourish skin’s barrier, adding softness, suppleness, and smoothness to restore the even-toned appearance of healthy young skin.
○ Skin Activating Moisturizer Refill available for $38
“Mevalonic Acid is a valuable ingredient in skin care as its small molecular size allows it to better penetrate surface layers of the skin to efficiently and effectively combat signs of aging.” said Priscilla Taylor, co-founder of AMEVA. “After just a few weeks using the AMEVA Serum and Moisturizer, users experienced more moisturized, luminous, smooth, balanced looking skin.” said Emmanuel Rey, co-founder of AMEVA.
Responsible environmental stewardship is a core value of the founders. In addition to AMEVA’s carbon negative production, all packaging is refillable, which eliminates 85% of potential packaging waste. Every aspect in AMEVA’s supply, production and distribution chains is continually improved to reduce its environmental impact.
The brand is commemorating this milestone with its campaign, “We’ve Got Real Chemistry.” which will emphasize the emotional connection that consumers have with their skin. Additionally, it will tap into the deep scientific roots of the brand - from its innovative carbon negative and fermentation process to its purified and stable star ingredient. For more information on AMEVA, the Multipotent Serum and the Skin Activating Moisturizer, visit https://amevabio.com/.
Developed by MIT PhD Dr Deepak Dugar, AMEVA’s 100% plant-based Essential Skin Biotech formulas offer skin-health focused consumers a chance to experience the exceptional renewing power of topical Mevalonic Acid. Now the restorative benefits of this fundamental component of youthful skin’s cycle of repair and renewal can be experienced by everyone without compromising the health of the planet.