Personal Care Brand American Provenance Launches Equity-Based Crowdfunding Campaign on Republic Expanding Ownership to the Masses First Wisconsin-based consumer goods company to be listed on the investment platform
Brand Logo American Provenance dividng line Jun 22, 2021

MOUNT HOREB, WI (June 22, 2021) -- American Provenance, the Wisconsin startup that makes hardworking personal care products, recently announced its first equity-based crowdfunding campaign on -- creating an opportunity to own a stake in and invest in the future growth and success of American Provenance.

Due to platforms like Republic, a leading site for startup investment, and Title III of the JOBS Act, people who are non-accredited investors can now invest in private companies. American Provenance is the first Wisconsin-based consumer packaged goods (CPG) company to be listed on this platform. Less than 1% of the companies that apply to Republic are invited to run a campaign.

“We’re excited to announce the launch of this crowdfunding campaign and expand ownership to those who believe in us,” said Kyle LaFond, founder & CEO, American Provenance. “It means a lot to know so many people support the work we’re doing to make high-quality natural products. Equally important is the value we place on our customers, and this campaign opens another avenue to connect and build longer-term relationships with our ever-supportive customers and friends.”

Founded in 2015 by Kyle LaFond, a former middle school science teacher, American Provenance makes safe and effective all-natural men’s grooming products and deodorants --using minimal ingredients, long-lasting formulas, and unique scent profiles.

The company has come a long way since it first began selling its products locally. It can now be found in more than 4,000 retailers nationwide, and on multiple ecommerce platforms including, and The team continues making all of their own products, in their own facility and using their own formulations, giving them unmatched quality control and product consistency. Making products in house means they can oversee every step of the process. Using their own formulas means American Provenance remains unique, original and innovative.

More information about American Provenance and how to invest is available at

About American Provenance
American Provenance is a Wisconsin-based startup that makes hardworking natural personal care products. From its signature deodorant to beard oil, body wash and skincare, the company focuses on crafting high quality, 100% natural products with minimal ingredients that are safe and effective. Founded in 2015 by Kyle LaFond, a former middle school science teacher, the company originated from his concern over the chemical clouds of product infiltrating the school hallways. After years of experiments and improvements to his own formulas, Kyle launched American Provenance from an updated machine shed on his fourth-generation family farm. Today, the company continues to make all its own natural products from its Midwest facility near the original family farm where it all began. From sourcing whole ingredients and carefully crafting its own products by hand to packing and shipping, American Provenance controls the quality and consistency of everything that goes out the door. The brand can be found online and in thousands of stores in all 50 states. For more information, visit or @americanprovenance.

About Republic
Republic is a leading investment platform that provides access to startup, real estate, crypto, and video game investments for both retail and accredited investors. Republic has facilitated over $250 million in investments by our global community of over one million members. Headquartered in New York City with a team in six countries, Republic is backed by Binance, AngelList, Passport Capital, and more. For more information, visit

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About American Provenance
Manufacturer of men's grooming products and natural deodorants