American Provenance makes safe and effective personal care products by hand using all-natural ingredients. They choose transparency in their ingredients and operations, and minimal ingredients so consumers can clearly see and understand what’s in their personal care products. The American Provenance team believes they have a responsibility to help lessen their impact on this planet so while they’re rooted in science, they are inspired by nature in all that they do. American Provenance isn’t as much a business as a belief. A belief that when you make a better product, a pure product, it’s better for everyone. Better for your body, better for the environment, better for animals, and ultimately better for business.

100% BS free. 100% genuine. 100% pure

Founded by Kyle LaFond, a former middle school science teacher, the company originated from Kyle's concern over the questionable ingredients in the brands used by his students. Frustrated by the chemical clouds of product infiltrating the school hallways, Kyle challenged his students to create their own personal care items without harsh chemicals. After years of experiments and improvements to his own formulas, he launched American Provenance from an updated machine shed on his fourth-generation family farm. Today, the company makes all its own natural products from its southern Wisconsin facility near the original family farm where it all began.