American Provenance believes running a successful business is about making choices. They choose transparency, in ingredients and operations. They choose to use minimal ingredients, so you clearly see and understand what’s in your personal care product. They choose to make things themselves, by hand, at a fair wage and fair price.

They believe they have a responsibility to help lessen their impact on this planet. They offer a recycling program through Terracycle, where they accept deodorant tubes (theirs and their competitors) in exchange for a store credit. They partner with Cleanhub to help collect and pay to recycle ocean-bound plastics (to date they've recovered 5,203#s.) They donate at least 1% of sales to nonprofit partners of 1% For The Planet, a global movement in support of environmental solutions through annual memberships and everyday actions. They utilize biodegradable shipping material when applicable and currently make their deodorants in 60% PCR packaging.

American Provenance isn’t as much a business as a belief. A belief that when you make a better product, it’s better for everyone. Better for your body. Better for the environment. Better for animals. And ultimately better for business.

Founded by Kyle LaFond, a former middle school science teacher, the company originated from Kyle's concern over the questionable ingredients in the brands used by his students. Frustrated by the chemical clouds of product infiltrating the school hallways, Kyle challenged his students to create their own personal care items without harsh chemicals. After years of experiments and improvements to his own formulas, he launched American Provenance from an updated machine shed on his fourth-generation family farm. Today, the company makes all its own natural products from its southern Wisconsin facility near the original family farm where it all began.