|Press Contact||Priyanka Murthy|
Access79 reduces the inconvenience, intimidation, risk, and friction of shopping for fine jewelry through a proprietary digital curation technology, which introduces women to unique pieces personalized for them and created by independent craftspeople. Access79’s technology works hand-in-glove with a thoughtfully edited e-shop and convenient try-before-you-buy service that puts the woman in control of the shopping experience and purchasing decision by giving her the time and space to experience fine jewelry in a fun and risk-free manner. Founded and led by female luxury industry veterans, Access79 is reforming the jewelry industry, which disproportionately focuses on male gifters and overlooks the main jewelry wearer, the women. From dainty studs to stackable bands, Access79 offers a timeless yet contemporary mix of solid gold, ethically crafted pieces for daily wear.
Founded and led by female luxury industry veterans, Access79 was born out of a desire to democratize and modernize the status quo jewelry and luxury industry that was built on an arbitrary notion of exclusivity. They are addressing both the supply side and the sales side of the industry in their effort to lead and facilitate lasting change.
Access79 is committed to giving voice to, supporting, and promoting the work of small-batch, independent craftspeople that the jewelry industry often ignores. Covid-19 highlighted and catalyzed the need for the industry to innovate on many levels, most acutely in how small makers can market to and serve the end consumer. The work of these craftspeople represents eighty percent of the jewelry produced, yet these artists lack exposure and access to innovative retail channels because they’re dominated by a handful of deep-pocketed legacy brands who outspend on marketing and tech innovation. Access79 provides a tech-enabled marketplace which serves as a viable and profitable sales channel for these talented collective of craftspeople.
Access79 thinks that the experience of shopping for fine jewelry can and should be more inclusive. Everyone, not just the wealthy, is worthy of having the time and space to make a considered decision about large, meaningful purchases. Access79 is democratizing the jewelry buying experience by giving everyone the opportunity to try pieces at home before committing.
Priyanka Murthy is a true multi-hyphenate with the soul of an artist, the heart of an entrepreneur, and the mind of a scientist. In addition to her role as CEO of Access79, Priyanka Murthy is an angel investor in the consumer tech space, a practicing litigator, specializing in high-stakes and high-value federal cases, and a jewelry designer, who counts Jennifer Lawrence, Kerry Washington, and Jennifer Lopez as fans. Priyanka holds a law and undergraduate degree, cum laude, from Northwestern University. She’s also a former Fulbright Scholar and holds a Masters in Political Science, with a specialization in European foreign and security policy.
She lives in Florida with her husband Ragu, a cardiologist and tech investor, and their son Raaghuv.