Brands   / 

Abstinence Spirits

Sophisticated, Delicious, Alcohol-Free Spirits


Date Established 06/2020
Founder Pierre Strydom, Stefan Coetzee
Headquarters Cape Town, South Africa
Beverage, Health & Wellness
Press Contact Jodie Chase, Chase, Ink. Public Relations


Abstinence Spirits Cape Citrus
Abstinence Spirits Cape Citrus $35.00
Abstinence Spirits Cape Spice
Abstinence Spirits Cape Spice $35.00
Abstinence Spirits Cape Floral
Abstinence Spirits Cape Floral $35.00
Abstinence Epilogue X
Abstinence Epilogue X $35.00
Abstinence Spirits Lemon Aperitif
Abstinence Spirits Lemon Aperitif $28.00


Established in South Africa in June 2020, Abstinence Spirits launched in the United States in September 2022. The award-winning premium distilled non-alcoholic spirit and aperitifs are inspired by the biodiversity of the Cape Floral Kingdom in the Western Cape, South Africa.

Committed to protecting this special place for future generations, Abstinence Spirits donates 1% of sales to programs that protect the Cape Floral Kingdom. Recently, the company has supported the conservation of native honeybees through the Ujubee foundation.

Founding Story

Pierre Strydom and Stefan Coetzee were making Bloedlemeon Gin when they saw a health and wellness trend emerging. In 2019, they set out to create balanced, complex non-alcoholic drinks. They wanted to create the same sophisticated experience people get when enjoying alcoholic beverages. From the start, they were driven to create premium products that would be unrivaled in taste and that could highlight some of the many botanicals native to The Cape Floral Kingdom in South Africa. They captured that essence when they launched the Cape Spirits line and Blood Orange Aperitif in 2020. Under the direction of Ranwei Chiang, the product line of four non-alcoholic spirits and two aperitifs launched in the United States in 2022.

Team Bios

Pierre Strydom has worked in the hospitality and beverage industry for 20 years. He was a sommelier on Crystal Cruises 6-star luxury experiences. He has a passion for product development and operations.

Stefan Coetzee

Co-Founder of Abstinence Spirits and Curated Beverages

see bio

Stefan Coetzee has 15 years of sales and production experience in the wine and beverage industry, most recently as the head buyer at South Africa’s largest online wine retailer. He also worked at Chateau Montelena in Napa Valley.

Ranwei Chiang

CEO of Curated Beverages USA Inc.

see bio

Ranwei Chiang is the CEO of Curated Beverages USA Inc, managing the Abstinence Spirits brand in the United States. Her background is in the cosmetics and food/agriculture businesses, focused on building supply chain success in CPG companies. She has helped companies such as e.l.f. Cosmetics and Angie’s Boomchickapop grow retail and e-commerce in the U.S. and abroad. Her focus on health and wellness has ignited her interest in the growing non-alcoholic space. She is excited to bring such great-tasting, high-quality products to the U.S. market.


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