2023 EXPO WEST COVERAGE IS SPONSORED BY

Hodo Reimagines Tofu With New Miso Tofu & Indian Spiced Tofu

OAKLAND, Calif.— Hodo, the top chef favorite acclaimed for elevating tofu in America, launches two delicious block tofus with vibrant global flavors: Miso Tofu and Indian Spiced Tofu. In signature Hodo style, the deliciously executed new tofu blocks invite an even wider audience to know and love good tofu. The protein-rich, organic seasoned block tofus’ MSRP are at an affordable price point of $4.99 when good value and multi-solution food buys are of peak importance to consumers. No pressing and no seasoning needed, the new tofu blocks are ready to be seared or baked. Hodo’s Miso Tofu and Indian Spiced Tofu top the charts in nutrient density, as per the FDA: Excellent source of protein. Good source of calcium & iron, with nearly half the fat and quite a bit more calcium than other seasoned block tofus in the category, 20% of Daily Value (DV) per serving.

Taste stands at the heart of Hodo’s innovations. Like no other maker before, Hodo put tofu on the “delicious culinary experience” map, and consistently inspires chefs, food writers and thinkers, and home cooks alike to reimagine tofu. Hodo’s gifts of persuasion spark loyal tofu adoption in occasional tofu eaters and even tofu newbies.

Hodo’s sustained appeal and agility stands alone in the category. Steadfast in meeting constantly shifting consumer demands, and exceeding expectations, Hodo has continued to grow every year post-pandemic, despite some declines in the plant-based protein category. Hodo grew multiples faster than the average tofu category growth in recent years. Hodo’s secret to success is simple: Offering delicious, organic, clean label, whole-ingredient, artisan-quality plant-based protein. Combining the best of traditional and innovative methods, Hodo tofu is made from organic soybeans with a specific, high protein content, and with a rich, creamy, whole-bean soymilk made with triple-extraction methods. Hodo tofu is described by industry experts as having a depth of flavor and more complexity, with nutty, sweet notes and a smooth, springy, creamy texture.

  • Indian Spiced Tofu: Extra-firm tofu marinated in a fragrant, full-bodied garam masala spice blend
  • Miso Tofu: Extra-firm tofu marinated in a flavorful, umami-rich, salty-sweet fermented miso.
  • Extra Firm: Award winning, Hodo tofu is the plant protein of choice for celebrated, innovative chefs and ingredient-driven restaurants across the country.
  • Manufacturer Suggested Retail Price (MSRP): $4.99

“These organic, versatile, flavored tofu blocks grow from our practice of listening closely to consumer and market demands: consumers looking for more ways to eat delicious tofu in ready-to-eat, seasoned formats,” says Hodo Founder and CEO Minh Tsai. “We are proud to be leaders in making tofu exciting, approachable, and seamless for contemporary lifestyles. We know from experience that when we showcase tofu prepped in a variety of exciting ways, consumers get really inspired as tofu eaters. With high-quality whole-soy products – minimally processed plant based protein with a host of health benefits – consumers get to see how tofu can really shine with tastiness. Hodo has always thrived on our relationship as a company with curious eaters, and offering culinary adventure through bold flavors and spices.”

In addition to retail, this trio of tofus is also available for food service.

About Hodo

Hodo is an award-winning, innovative, and artisan plant-based protein company. Hodo’s plant-based meat- and egg-alternative foods and tofu are made with organic, non-GMO soybeans and are protein-rich, nutrient-dense, gluten-free, and vegan (of course). Featuring bold, global flavors in convenient, ready-to-eat formats, Hodo is tasty right out of the box.

Every day, Hodo is building a more environmentally sustainable food system. Beginning with one farmer’s market stand and growing to serve stores and restaurants nationwide, Hodo is committed to organic, whole ingredients and crafting better-for-you plant-based foods that are always delicious.

Retail

Hodo is a leading brand at Whole Foods, Target, Publix, and Natural Grocers. Hodo is also available through meal kits and grocery delivery such as Sunbasket and Imperfect Foods.

Foodservice

Hodo supplies ingredient-driven foodservice partners such as Chipotle (the Sofritas), sweetgreen, corporate campus restaurants from Google to Facebook, chef-driven counter service such as Superiority Burger, and Michelin-starred restaurants such as State Bird Provisions and Single Thread.

For More Information:
https://www.hodofoods.com/