Gabrielle Gomes and Trina Assur are the fashion startup founders, The Phoenix Brand. Both women are advocates for the protection of the planet and its people. Founded in March 2020, The Phoenix Brand claims to be “the first plastic-free streetwear brand.”
The Phoenix Brand is an artistically driven material science company focused on eliminating environmental pollution from the fashion & apparel industry. They produce clothing designed to impact their audience (instead of our earth) using sustainable materials, a transparent supply chain, and closed-loop manufacturing. Most importantly, women are committed to lowering the cost barrier to entry. With The Phoenix Brand, Gomes and Assur aim to raise awareness of the socio-economic injustices that are inherently intertwined with the health of our planet.
To do so, The Phoenix Brand harnesses local artists and activists through its brand collaborations. This provides a platform and outlet for major topics surrounding cultural, social, and environmental needs while keeping prices low ($25 -$85). The result is a community that advocates for its people and the changes needed to impact our environment substantially.
Edited by Brianne Oliva
