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If there's anything that's fun to shop for, it's the best baby clothes. We dare you not to smile looking at those teeny-tiny duds. And luckily, if you're on the hunt for a present for a new dad or a baby shower gift for new mom, or you're simply in the market for fresh clothing for your little, there are tons of great places to shop.
Choices, choices, and more choices. Maybe too many choices when your sights are set on something unique that will really impress loved ones as a thoughtful baby gift or something special for a one-year-old. To help, we polled the people who know best: real parents who spend a lot of time and money outfitting their own kids season after season. (And as a mother of four kids under four, I also know a thing or two about how much clothing these little ones go through).
Where to shop the best baby clothes brands
- Best Overall: Hanna Andersson
- Best Bulk Baby Clothing: H&M
- Most Trendy Baby Clothing: Zara
- Best Baby Gift Sets: Monica+Andy
- Best Affordable Organic Baby Clothes: Little Planet by Carter’s
- Softest Organic Baby Clothing: Mori
- Best Discovery Retailer: Maisonette
- Best Eco-Friendly Retailer: Smallable
- Best Designer Baby Apparel: TheRealReal
How to shop for the best baby clothes
Generally, there are two types of baby clothes:
- Bulk budget buys: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned cash. You can find tons of everyday staples—at some of their lowest prices—at big-box retailers. Parents we polled say these types of clothes are great for the messier activities (an afternoon at the playground or an arts and crafts class, for example), plus are must-haves for the extra set of clothes your daycare or preschool will ask you to stock in your child's cubby.
- Elevated essentials and special occasion outfits: Tap here for certified organic cotton clothing, extra durable sleepwear, and plenty of photogenic ’fits. This section is where you’ll find quality sweaters and jackets for cold weather, baby swimsuits (with UV protection!) for summer, the sweetest shoes for those first steps, and even some designer duds for the littlest party guests.
How much should I spend on baby clothes?
Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upwards of $40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies' clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of $10 to $20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.
Whether you’re searching for organic-only options, going for neutrals, or trying to cram in as many mommy and me outfits as you can while they're still agreeable, keep scrolling to shop some of the best baby clothes around, according to parents we polled.
The Best Baby Clothes for Cute & Elevated Essentials
So you want to splurge a little on the little? We get it. They're only one year old once. This may be the cutest they'll be their whole life! (Relax, we said may.) There are plenty of mom-and-pop shops that curate beautiful brands in this lane, so after you check your local baby stores, here are some of our go-to places to shop.
Hanna Andersson is an Oregon-based company that parents have turned to for decades. It's primarily known for print-forward, ultra-comfy clothing that you can buy for the whole family. It was founded by Gun Dunhart, a Swedish woman, in the ’80s and you can still find that Scandi sensibility at Hanna Andersson. If there isn't enough to love already, my family can't resist the brand's fun partnerships with beloved pop culture characters (like Snoopy and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo's in. They also have all kinds of seasonal prints for holidays like Christmas and Valentine’s Day. (Matching jammies, anyone?!) The clothing isn't all about the fun prints, though. The material is super soft for comfort and durable for longevity. Some pajama styles cycled through all four of my kiddos without any sign of excess wear.
Pros: Soft and durable materials, fun prints and collabs
Cons: Popular styles sell out quickly
Best for: Playful prints / Size ranges: 0/3 months–3Y / Shipping: Free on select orders / Return policy: Returns within 60 days, less shipping costs
Save when you shop for the best baby clothes with these Hanna Andersson promo codes.
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Maisonette is the ideal place to find a show-stopping present. The multi-brand marketplace was founded by Vogue alums Luisana Mendoza and Sylvana Durrett (mothers themselves). You can find squeal-worthy items across a range of budgets. Whatever you do, do not sleep on Maisonette's in-house label Maison Me. I love that it offers luxury-like pieces at more affordable prices, which often go on sale, and it has tons of cute mommy-and-me sets. While you're shopping, you might also want to peep their toy section. Like the clothes they offer, the toys are attractive, high-quality, and exceptionally gift-able.
Pros: Large selection from a range of brands, sells other baby items like toys and gear
Cons: Returns fee
Best for: Trendy styles / Size ranges: 0/1 months–6Y / Shipping: Free shipping over $50 / Return policy: Returns within 30 days, less shipping fee
Save when you shop for the best baby clothes with these Maisonette promo codes
Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. I'm a total sucker for their rainbow PJs, printed kimonos, and adorable newborn one-pieces, but Disney lovers, listen up: Now, Monica+Andy has an extensive line of fully-licensed character gear. From onesies and pajamas to sweaters and jackets, you can find all kinds of comfy clothing littered with your little ones favorite princesses, Mickey Mouse, and more.
Pros: Very soft clothing, fun prints, extensive Disney gear
Cons: High free shipping threshold
Best for: High-quality organic styles / Size ranges: 0–5T / Shipping: Free shipping over $75 / Return policy: Returns within 90 days
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Welcome to your dream marketplace for the whole family. Smallable is a Parisian company that curates brands from all over the globe, with a focus on European labels and those that are socially and environmentally conscious. If you have an interest in OEKO-TEX-certified, GOTS-certified clothing, and more sustainably sourced goods with responsible manufacturing practices, you can shop items directly through Smallable's Greenable selection, which includes some of my favorite splurge-worthy brands like Konges Sløjd, Búho, and Petit-Bateau. I don't love paying for shipping (blame it on that Amazon addiction), but it's worth it for the unique finds you'll score at this shop.
Pros: Lots of luxe and unique brands, great selection of organic clothing
Cons: Shipping isn't free
Best for: Socially and environmentally conscious styles / Size ranges: Sizes vary by brand / Shipping: Cost varies by location / Return policy: Returns within 6 months
Milk Teeth
Does the parent shop at Ssense or Lisa Says Gah? Are you also contemplating a gift subscription to kewl diaper brand Freestyle World? They'll love Milk Teeth. It's an indie brand with a fresh take on kids’ clothes (read: the opposite of “sad beige”). I love that everything this retailer sells is loud, but super fashionable at the same time. Parents who shop here told us the clothes are very well made, too, noting the fabrics are all soft and durable. That includes the new(er) options from the LA-based brand's own line of products that you'll want to dress the little one in, stat.
Pros: Unique styles you won't find anywhere else, soft and durable materials
Cons: Free shipping threshold is very high
Best for: Unique designs and playful patterns / Size ranges: 0/3 months–8/9Y / Shipping: Free shipping over $150 / Return policy: Returns within 14 days
For incredibly soft and impeccably designed clothing, head to Mori. The brand produces clothing that's not only comfortable and thermoregulating but also sustainable and highly durable. Iri signature material is a blend of organic cotton and organic bamboo from viscose, and it's one of the softest fabrics I've ever touched. My kids wear their pajamas, leggings, dresses… you name it, we love it. If you're gifting a baby layette or in need of a life-changing sleep sack (that'll live up to future kiddos), we can't recommend this brand enough.
Pros: Buttery soft clothes, organic and sustainable fabrics
Cons: High free shipping threshold
Best for: Supersoft organic styles / Size ranges: Newborn–5/6Y / Shipping: Free shipping over $100 / Return policy: Returns within 30 days
Janie & Jack
Janie & Jack launched in 2002, and it's a mainstay for people looking to dress little ones as miniature Coastal grandmas and grandpas. (This may come as no surprise, considering it's now owned by Gap's parent company, Go Global Retail.) I love it for holidays—the brand's formalwear has such timeless appeal. Think: Pint-sized button-downs for the boy clothes, jackets with fur collars for the baby girl clothes. In the summer, they offer the cutest selection of preppy attire, from polo shirts and seersuckers to sundress and swimsuits. As a nice bonus, if you like to sell your kids' clothes once they're through with them, the brand also has good resale value.
Pros: Timeless styles, good resale value
Cons: Shipping isn't free
Best for: Classic styles / Size ranges: 0–24 months / Shipping: $6 for economy shipping / Return policy: Returns within 45 days
Save when you shop for the best baby clothes with these Janie & Jack promo codes.
Mini Boden
A brand that really needs no explanation, except to say: You know the mom or dad who would simply adore seeing their little one in this British label's playful, vibrant, and photo-ready outfits. I can't help but think of picture day every time I shop Boden. Of course, they also have great basics, especially if you catch a sale. Score leggings and joggers, dresses and skirts, denim and sweaters… whatever your kiddo needs, Mini Boden has it in a fun, playful style. And their clothes don't just look adorable on—they're super soft yet durable enough to pass onto siblings.
Pros: Fun and playful styles, wide range of clothing types
Cons: Popular styles sell out quickly
Best for: Playful illustrations / Size ranges: 0–4Y / Shipping: Free for orders over $49 / Return policy: Returns within 45 days
Save when you shop for the best baby clothes with these Boden promo codes.
Bloomingdale’s
Surprised? Of course not. You'll want to keep tabs on Bloomingdale's for midrange and high-end baby and kids’ clothing. I like to get the most bang for my buck by hitting those Brown Bag sales—it's the perfect time to score a great gift for the little one in your life. Plus, the fact that I can take advantage of the retailer's free loyalty program for every purchase (Loyalists earn a $25 reward certificate for every 5,000 points) is a nice bonus, too. Parents we polled said the one-stop shop factor (you can pick something up for anyone in the family at Bloomingdale's!) is another huge draw to the retailer.
Pros: One-stop shop for the whole family, score great deals on luxe brands during sales
Cons: High free shipping threshold
Best for: A variety of high-end brands / Size ranges: Varies by brand / Shipping: Free for orders over $150 / Return policy: Returns within 90 days
Save when you shop for the best baby clothes with these Bloomingdale's promo codes.
You may think shopping TheRealReal for baby clothes is a joke, but it's a treasure trove of probably used-once items. You can buy legacy designers of course, but you can also find Tartine et Chocolat, La Coqueta Kids, and more reasonably priced labels. It takes digging, but I think it's worth it for the gems you'll uncover.
Pros: Unique designer items, many items are barely used
Cons: Takes a lot of digging to find the right thing in the right size
Best for: Designer brands at a discount / Size ranges: Varies by brand / Shipping: $12.95 in the US / Return policy: Returns within 14 days
The Best Affordable Baby Clothes
Bulk long-sleeve bodysuits and onesies for messy activities (ahem, diaper changes) are a necessity, and these are the places to get them. Some favorites we didn't feature, like Uniqlo and Old Navy, have excellent choices but sizes are often snapped up soon as they launch. (You can blame that on their amazing prices.)
Move swiftly on the bulk pants and onesies, and buy extra pairs in one size up. H&M basics tend to be on the thinner side, so they're breathable and great for playing indoors—or outside in the warmer months. I always scoop up a bunch of extras to keep in my kids' cubbies at school in case they need a change of clothes. H&M is also a surprisingly good place to grab seasonal items that often go missing, like gloves and hats. I even got a pretty great winter coat (the cutest little puffer!) for my child at the retailer.
Pros: Affordable basics, soft and breathable fabrics
Cons: Clothes aren't as durable
Best for: Affordable basics / Size ranges: Preemie–4T / Shipping: Members get free shipping over $40 / Return policy: Within 30 days, excluding delivery fee
Save when you shop for the best baby clothes with these H&M promo codes.
Target
Target clothing isn't as cheap as you may think, but it's because the bull’s-eye overlords are simply not skimping on quality. If you're shopping Target baby clothing, you're probably going to check out with Cat&Jack, an in-house label that often features trendier seasonal styles (and makes for great baby gifts). The line's boys pants are some of my favorites, because they have reinforced knees that aren't prone to ripping the way so many others do. Target is also home to lots of other brands with more basic offerings for stocking in those school cubbies or splashing in puddles—think Carter's and OshKosh. Don't sleep on their shoes, either—they have the cutest sneakers, rain boots, and more.
Pros: Wide selection of items and brands, focus on durability
Cons: Sometimes popular items sell out quickly
Best for: Affordable seasonal styles / Size ranges: Preemie–5T / Shipping: Free 2-day shipping over $35 / Return policy: Full refund within 90 days
Save when you shop for the best baby clothes with these Target promo codes.
Carter's has been selling irresistible baby clothing for a long time—158 years, to be precise. If the vibe at Carter's feels familiar to you (too-cute-to-handle ’fits and really great deals), it may be because it's a sister company to OshKosh B'gosh. The difference is Carter's is more focused on babies, from newborns to two-year-olds. The best thing about the American retailer is its newly launched (in 2021) Little Planet by Carter’s line, which features organic children’s clothing at some of the most affordable prices we’ve seen. The pant sets are great in a pinch, but they tend to be a little more expensive than what I want for that kind of thing (though they do offer frequent sales!). What I really go to Carter's for is go-with-anything onesies.
Pros: Wide selection of items and styles, great basics, have a separate organic line
Cons: Sets tend to be on the pricier side
Best for: Budget-friendly curated outfits / Size ranges: Preemie–5T / Shipping: Free over $35 / Return policy: Full refund within 90 days
Save when you shop for the best baby clothes with these Carter's promo codes.
Nordstrom
Yes, the place you buy yourself top-notch gifts also has top-notch gifts for newborns and babies. (Gotta love the one-stop shop!) Here you'll find a wide assortment of parent-loved brands, including my personal favorite Magnetic Me (makers of stretchy modal cotton sleepers that have magnetic closures instead of zippers), the print-happy Posh Peanut, cute swimwear from Rufflebutts (another personal fave), and the trendy styles from the retailer's very own brand, Tucker and Tate. Don’t forget to shop seasonal must-haves like snowsuits and other outerwear for winter from some trusted brands like L.L. Bean and The North Face—especially if you're scoring a sale price.
Pros: One-stop shop for the whole family, wide range of brands
Cons: Lacks the most affordable brands like Carter's or Gerber
Best for: A large selection at varying price points / Size ranges: Varies by brand / Shipping: Free shipping / Return policy: Full refund at retailer's discretion
Save when you shop for the best baby clothes with these Nordstrom promo codes.
Gap
There's just something about dressing babies like they're headed to a ’90s commercial shoot. Gap is a must-shop for cute baby clothes in classic styles, and though it's not the most affordable of the big-box retailers if you're shopping at regular price, a ton of sales take place throughout the year, so a great deal isn't all that hard to come by. (Don't sleep on the clearance section either.) GAP is my go-to for all things denim—jeans (don't miss the flannel lined ones for the boys!) and jackets included. I also like the retailer for sweaters and sweatshirts, but wish they wouldn't put bear ears on so many of the baby hoodies… they're cute, but I'm more of a dress-baby-like-a-pint-sized adult kind of a gal.
Pros: Great for denim, timeless styles
Cons: Some of the styles are too cutesy
Best for: Wardrobe staples / Size ranges: 0–5Y / Shipping: Free shipping on order of $50 or more / Return policy: Free returns within 30 days
Save when you shop for the best baby clothes with these Gap promo codes.
Amazon
Want to check out with more than just baby clothing? Some diapers, bibs, or binkies? Maybe even a treat for yourself? Amazon has some great finds—from Gerber Baby’s easy-on onesies (with more than 53,000 ratings) to the softest Burt’s Bees Baby booties to Colored Organics’ hypoallergenic line of clothes in soothing neutrals and pastels. One not-so-secret treasure? The Amazon Essentials Disney Baby section. Yep, if the parents are Disney fans, consider your search over. Plus, I don't think we need to tell you how much there is to love about the speed at which Amazon can have something at your doorstep. The friendly return policies are nice, too.
Pros: Super convenient, one-stop shop
Cons: May take a lot of searching to find exactly what you want
Best for: Fast, free shipping / Size ranges: Varies by brand / Shipping: Free shipping with Prime / Return policy: Free returns on most items within 30 days
Come for the essentials; stay for the seasonal styles. To be honest, we put Zara's baby basics lower simply to give the other retailers a fighting chance. Its kids’ section really is so popular that, by the time outfits go on sale, they're usually available only in the largest or the smallest sizes. Just note that the sizing can be finicky at Zara. I find the toddler girls' dresses run super large, but the boys pants run really small. I'm down for the hunt, though, because Zara's clothes (from their Pokemon sweatshirts to their ribbed leggings and rompers to their Sherpa-lined jackets) are just too good.
Pros: Trendy styles and basics, great overall value
Cons: New arrivals sell out really fast, website can be hard to navigate
Best for: Trendy styles / Size ranges: 0/1 months–6Y / Shipping: Free shipping over $50 / Return policy: Returns within 30 days, less shipping fee
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