By now, you’ve heard all of the knocks against single-serve pod-based coffee machines: the coffee they make isn’t any good, their plastic pods are a disaster for the environment, yada yada yada. But a new coffeemaker called Bruvi, which goes on sale today, aims to completely change our perception of convenient coffee.
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Bruvi’s coffee system does a few things differently compared to its competitors. For one, while Bruvi does use familiar-looking capsules for its coffee, they are infused with a bio-enzyme that allows them to break down much faster than typical plastic pods in an organic process that doesn’t leave any microplastics behind. Bruvi calls these capsules Guilt Free Toss B-Pods, and they aim to solve perhaps the biggest issue of single-serve coffee brewers.
BruviOutside of the sustainability angle, Bruvi’s brewer also looks to just make a much better cup of coffee than other single-serve machines. The company is picky about their partners, only allowing craft coffee that’s verified sustainable from roasters they like. The machine scans each pod prior to brewing, then automatically adjusts seven different parameters to optimize the brew to match what the roaster intended.
The pods, which hold 40 percent more coffee than your typical coffee capsule, receive 20 streams through its top during brewing, allowing for more even saturation and extraction. The machine is also designed so that all brewing takes place within the pod — your coffee won’t ever come in contact with the machine, so there’s no risk of cross-contamination to mess with your flavors.
As a coffee-first machine, Bruvi doesn’t make hot chocolate or tea from pods like a Keurig (not yet, anyway). But it does offer more types of coffee beverages than the competition. Bruvi can make regular filtered coffee, along with true high-pressure espresso, Americanos, infused coffee, matcha lattes and even cold brew coffee — making it the first single-serve coffeemaker capable of doing so.
