Rebelstork brings its baby-gear resale platform to the US

Last month we covered how Dopple is looking to make hay in childrenswear resale. But now, there’s a company carving out space in the secondhand baby-gear market. Toronto-based Rebelstork has introduced its resale platform to US shoppers.

Baby steps: Rebelstork, which debuted in 2019, uses a proprietary, AI-powered pricing tool called REV that can determine an estimated value on 10,000+ baby-gear models.

• Buyers in the US and Canada can use the platform to purchase items from baby monitors to strollers, all of which are checked by Rebelstork’s team of experts before anything is sold for quality.
• For sellers, its white-glove service—where Rebelstork picks up the gear—is now available in New York City, after only being in the greater Toronto and Vancouver areas. Though the company says it has rapid expansion plans for the service.

“Unfortunately, baby gear is not a Birkin bag,” founder and CEO Emily Hosie told Retail Brew. “It’s not appreciating in value. It is depreciating every year that you hold on to it.”

Fair play: Hosie, a mother of two who previously worked in merchandising at both TJX and Saks Fifth Avenue, said she started Rebelstork—now a certified B Corp—with the idea that tech could deliver a worthwhile customer experience for parents who are sensitive to things like costs and sustainability.

“Parents and consumers in general are digging into companies to be like, ‘Are you actually sustainable?’” she said. “They are making decisions based on that, definitely more than ever before.”—KM