I Searched High and Low for the Coolest Trending Pieces—These 30 Delivered

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(Image credit: @maria_bernad)

While there's a time and place for Zara and H&M, today we're shopping a bit off the beaten path. Emerging and indie brands make up a good chunk of my current wardrobe, and in between my basics, I like to sprinkle in pieces that are a bit more directional and highly specific (like this wonderfully crinkly corset from one of my favorite independent boutiques, Maimoun). There's also the satisfaction of finding something completely unique that not many other people will have. The bragging rights of being the first to wear something cool is all yours. 

Thanks to platforms like TikTok and Instagram, discovering new places to shop is as simple as opening an app. Each time I scroll through, I religiously save brands or designers I'm interested in going back and shopping through later. Using my fashion editor research skills, I went through my saves and the web to find 30 of the best new arrivals from brands that aren't as obvious. There are a few editor-beloved brands like Pixie Market and Source Unknown, and some new designers to add to your Rolodex too. Keep scrolling to shop them all.

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Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.