Distribution: Nunbelievable Cookies Makes Midwest Retail Push; Magic Spoon Hits Sprouts Shelves

Nunbelievable Cookies Moves Into Schnucks Grocery

Impact-driven cookie company Nunbelievable announced this week it had expanded its distribution network to include midwest grocery chain Schnucks. The retail partnership puts multiple varieties of the brand’s artisanal and low-carb cookies in 112 Schnucks stores across Missouri, Illinois, Indiana and Wisconsin.

The move complements Nunbelievable’s existing retail presence in BevMo, Lowes Foods and Hy-Vee as well as direct-to-consumer and on Amazon. Four-packs of cookies retail online for $23.99.

“We’re excited to be bringing our cookie lineup to Schnucks this fall,” said Nunbelievable co-founder Kuda Biza. “Customers in the Midwest have been great supporters of Nunbelievable since the beginning and we’re thrilled that they can now find us at their local grocery stores.”

The cookie company founded in 2019 donates one meal for every sale of cookies to a hunger-fighting nonprofit organization. Nunbelievable claims to have donated more than 1.3 million meals to its partner network that includes Feeding America, World Vision, the North Texas Food Bank and City Relief. By the end of 2023, Nunbelievable hopes to reach 10 million meals donated.

Louisville Vegan Jerky Company Retailing in Sprouts Farmers Market

Louisville Vegan Jerky Company’s soy-protein meat product Toppins’ are now available in Sprouts locations nationwide, as of September 12. The rollout features the vegan meat company’s three, shelf-stable Toppins’ varieties – Bacon Bits, Pepperoni Bits and Taco Fiesta Bits.

“The salad topping section in grocery stores is kind of a bummer, especially for vegan options,” said Stanley Chase III, owner and founder of Louisville Vegan Jerky Company. “We’ve noticed a massive white space in the grocery store for bits, toppings and everything of the sort…we’re really excited to bridge that gap and bring our hand-crafted snacks to the larger community of Sprouts consumers.”

Louisville Vegan Toppins’ retail for $5.99 per three ounce bag and boast over five grams of protein, three to seven grams of carbs and two grams of fiber per serving. The company launched in 2012 as a low-fat, high protein meat alternative brand. Louisville also offers over nine varieties of its signature vegan jerky on Amazon and DTC through the company website.

FILLO’S Pouched Foods Grows Team And Distribution Network

Latin American-inspired food brand FILLO’S is poised to hit the shelves of over 1,000 new retail stores including Sprouts, The Fresh Market and Whole Foods with three of its 2022 NEXTY Award winning Walking Tamales Bean Salsa SKUs – Verde, Roja and Habanero.

The read-to-eat corn bars are inspired by traditional tamales and are also available online in three sweet varieties – Strawberry Coconut, Mexican Chocolate Almond and Peanut Piloncillo. The new tamale product fills out the company’s 10 SKU line of pouched bean and rice dishes. A 7 oz package of Walking Tamales retails online for $17.99.

FILLO’S also announced it had added Javier Diaz as supply chain manager and Jennifer Mezzapelle as senior director of marketing to the company. Diaz most recently worked for Chick-Fil-A Supply and Mezzapelle is a CPG industry veteran who has held roles at Sweet Loren’s and Blue Buffalo.

NUDE Mints Debuts In Urban Outfitters

The functional confectionery brand NUDE Mints is making its retail debut at over 200 Urban Outfitters stores. The mint brand launched in August 2020 and has been solely direct-to-consumer until now.

Billed as the “world’s first functional 2-in-1 breath and gut mint,” NUDE is gluten-free, sugar-free and keto-friendly with zero calories.

“The fidget-like nature of the container promotes mental wellness while providing a convenient way to share and use the product,” NUDE Mints Co-Founder Sean Davis said in a press release. “We want NUDE Mints to be the next generation of mints and a lifestyle essential that should be blended and incorporated into everyday life, and our partnership with Urban Outfitters aims to do just that.”

A three-pack of NUDE Mints containers retails online for $18.

Magic Spoon Expands Into Sprouts

Low-carb, low-sugar cereal maker Magic Spoon announced it had broadened its retail presence with a move into Sprouts Farmers Market stores. The nationwide announcement is coming off the news this summer that the cereal brand was moving from a DTC-only model and into 1,400 Target locations.

Petit Pot Unveils “Nature’s Dairy” Plant-Based Pudding Set At Wegmans

Organic pudding maker Petit Pot launched two new SKUs in Wegmans Food Markets this week. The company is calling the set “Nature’s Dairy” and includes its Plant-Based Rice Pudding and Oatmilk Chocolate two-packs.

The San Francisco-based company launched in 2014 as an ode to French founder Maxime Pouvreau’s favorite childhood dessert to-go: Pot de Créme. The new Nature’s Dairy launch adds to the brand’s initial placement of Dark Chocolate and French Vanilla SKUs in Wegmans where the 3.5 ounce jars retail for $2.99 each.

Planterra Foods’ OZO Brand Expands National Foodservice Presence

JBS-owned Planterra Foods announced its OZO branded plant-based bacon will now be available in sandwiches across select Gregory’s Coffee and Veggie Grill locations.

Gregory’s Coffee is offering OZO Foods Plant-Based Cracked Black Pepper Bacon on its Vegan BEC (bacon, egg and cheese) in 36 locations throughout New York, New Jersey, Connecticut and Washington D.C. The vegan breakfast sandwich retails for $6.95.

Veggie Grill will be offering the plant-based cracked bacon product at 29 locations in California, Massachusetts, New York, Oregon and Washington as part of the restaurant chains’ vegan BLT Avocado Croissant. The Veggie Grill croissant sandwich retails for $10.95.

“OZO Foods Plant-Based Cracked Black Pepper Bacon is by far the best vegan bacon we have worked with,” said Kajsa Alger, Vice President of Food + Beverage for Veggie Grill. “It is full of flavor without tasting artificial, has a crispy texture with a pleasant chew, and holds up in sandwiches or chopped up in salads where most brands get soggy.”

Planterra Foods announced earlier this year its exclusive partnership with Major League Baseball franchise the Chicago Cubs where it has been the official plant-based protein of the team and Wrigley Field. OZO Foods already maintains a partnership with National Football League team The Denver Broncos.