One Golden Thread Wants Consumers to Realign with Nature
Grace Mahas — August 5, 2022 — Eco
References: onegoldenthread
In the midst of apparel’s extreme pollution and over-consumption, One Golden Thread hopes to restore the balance with its eco-conscious line of apparel. The brand is the brainchild of Jeff Scult, who is focused on replenishing the earth through a regenerative model that replenishes and restores natural resources at a greater rate than it takes. Notably, for every purchase, a tree is planted.
One Golden Thread features an ethically-luxurious material called 'TENCEL Micro Model' made from regenerative tree fiber and the top 1% of ethical long-staple cotton and Supima. The textile boasts a "second skin feeling" and offers breathability, durability, and an all-natural antimicrobial quality. Some standout pieces include the Tree Tank, the Milanos Pants, and the Fleece Tree Shirt.
Image Credit: One Golden Thread
One Golden Thread features an ethically-luxurious material called 'TENCEL Micro Model' made from regenerative tree fiber and the top 1% of ethical long-staple cotton and Supima. The textile boasts a "second skin feeling" and offers breathability, durability, and an all-natural antimicrobial quality. Some standout pieces include the Tree Tank, the Milanos Pants, and the Fleece Tree Shirt.
Image Credit: One Golden Thread
Trend Themes
1. Regenerative Clothing - Entrepreneurs can innovate by investing in methods that sustain our planet while giving consumers eco-conscious clothing.
2. Sustainably Sourced Fabrics - Businesses can disrupt traditional textile and clothing manufacturing by investing in sustainable and ethically-sourced materials.
3. Eco-luxury - Brands can capitalize on growing demand for eco-conscious fashion by offering high-quality, luxurious products made from sustainable materials.
Industry Implications
1. Fashion - Fashion industry entrepreneurs and businesses can capitalize on sustainable and ethical clothing trends, taking note of the importance of eco-conscious designs to consumers.
2. Textile Manufacturing - Businesses can find innovative ways to reduce environmental impact and create sustainable clothing by investing in regenerative manufacturing methods and eco-friendly materials.
3. Retail - Retailers can stay competitive by responding to consumer demand for sustainable and eco-conscious products from clothing to packaging solutions.
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