May Has So Many Great New Hair Products, You Won't Know Where to Start
By Marci Robin
Summer is so close, you can practically feel it in your hair follicles. Now's the time to conjure up a new summer look, prep your hair for more sun exposure than it's been used to, or upgrade your accessories — or all of the above. And thankfully, there are plenty of new hair products launching in May to make that happen.
Make sure you've got your UV defense in place with protective new products from Bumble and bumble, Amika, and Coco & Eve, the latter of which is part of a major category this month: leave-in conditioners. Biolage and Sol de Janeiro both offer new treatments that help get hair back on a more moisturized track before you start styling.
Speaking of styling, the options are nearly endless this month. Flower, T3, Mermade, Curlsmith, and Chi all have new heat-styling tools at a range of prices. And your scalp is getting the goods, too, thanks to new launches from dpHue, Ouai, and Inala. Just be sure to leave a little room on your shopping list for at least one of our favorite hair launches of the month.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
- 1/22
Amika
Amika Dream Routine Overnight Hydration Treatment
Your skin's good friend hyaluronic acid makes a special appearance in Amika's new Dream Routine Overnight Hydration Treatment to work its magic on your hair — namely, plump up strands with moisture. It gets help from coconut water and moisture-retaining polyglutamic acid so your hair looks and feels far less dry when you wake up, and for up to three days after that.
- 2/22
Jo Loves
Jo Loves Fragrance Hair Mist
It's tempting to spritz a little perfume into your hair, but it won't do what Jo Loves Fragrance Hair Mist can do. In addition to imparting a luxurious scent — Tuberose is seen here, but there's also Grapefruit, Fig, and Vetiver — it offers hair moisture and softness with pro vitamin B5. Let's see your favorite fragrance do that.
- 3/22
T3
T3 AireLuxe Dryer
It can seem like all hair dryers are basically the same, but T3's new AireLuxe Dryer proves otherwise. The fan has been designed to propel a significantly wider airflow, which results in a shortened drying time. Meanwhile, its ion generator reduces frizz, and a smart microchip ensures minimized heat damage. There's even a volume-boost switch for when oomph and texture are your top priority.
- 4/22
dpHue
dpHue ACV Daily Scalp Serum
Because shiny hair starts at the scalp, dpHue has created the ACV Daily Scalp Serum to give each strand a glossy head start (no pun intended). ACV is apple cider vinegar, which pH-balances and gently exfoliates the scalp, allowing for the serum's hyaluronic acid to better penetrate scalp skin and hold onto hydration. Anyone with an itchy, uncomfortable scalp needs to give it a try.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 5/22
Mydentity
MyDentity MyRefresh Conditioner
We love a color-depositing conditioner than can basically be customized for our needs. Have pre-lightened hair and want an intense new shade like Lavender Lust or Crimson Spell (seen here)? Leave it on for 10 minutes. To give already-colored hair a refresh, coat your hair for up to five minutes. It's an easy way to try or boost nontraditional hair colors, not to mention give your hair a moisturizing dose of argan, sunflower seed, and meadowfoam seed oils.
- 6/22
Biolage
Biolage Ultra Hydra Source Leave-In Cream
Not just any leave-in conditioner will do when your hair is extremely dry. Biolage Ultra Hydra Source Leave-In Cream is made for the most frizzy and fried hair — especially curls. It moisturizes as it smooths, all the while creating curl definition without sacrificing softness. Biolage promise that you'll enjoy that replenished texture for three whole days.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 7/22
CHI
Chi Vibes On the Edge Hairstyling Iron
The main draw of the Chi Vibes On the Edge Hairstyling Iron may seem like its beautiful pastel ombré finish, but it's what it can do for your hair that really counts. The one-inch ceramic plates have four temperature settings — up to 410 degrees — and you'll actually be able to get them right up to your roots because of the curved design. Finally, no more weird denting.
- 8/22
Kevin Murphy
Kevin Murphy Everlasting.Colour Wash
One of the most important aspects of keeping your hair color vibrant for as long as possible is choosing the right shampoo. Kevin Murphy's new Everlasting.Colour Wash is that shampoo. Its acidic pH helps seal the cuticle for more shine while amino acids lock in color. Color-compromising minerals and metals are washed away and color stays bright and beautiful.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 9/22
Lain Snow
Lain Snow x Chelsea King Scrunchies
There's no rule saying you have to match your scrunchie to your swimsuit — but there's no rule saying you shouldn't either. These Lain Snow x Chelsea King Scrunchies are available in a variety of colors that just happen to go perfectly with Lain Snow's swimswear. We especially love this summery sangria pink made with a remarkably soft, ribbed fabric.
- 10/22
Bumble and Bumble
Bumble and bumble Surf Wave Foam
Somewhere between a texture spray and a mousse lies Bumble and bumble Surf Wave Foam. Made to be used on dry hair, it promotes separation and texture through its weightless, whipped texture, which is infused with seat salt, algae, and aloe. And just because you're not necessarily getting your waves from the beach itself doesn't mean you can't benefit from the UV protection this foam provides.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 11/22
Coco & Eve
Coco & Eve Leave-in Conditioner
Coco & Eve Leave-in Conditioner is a detangling wonder and so much more. Three types of coconut extract provide lots of hydration, while avocado oil adds even more frizz-smoothing moisture. And it protects in two ways: Rice protein helps defend against breakage, and moringa seed extract has a UV-shielding effect.
- 12/22
The Hair Edit
The Hair Edit Fuchsia Modern Pins
Whether you're looking for a little color in an otherwise all-black ensemble or you're picking up on the pink in your multicolor outfit, The Hair Edits new Fuchsia Modern Pins are a simple yet vibrant way to accessorize. Wear one, two, three, or all four however you deem cutest — the metal material is curved to comfortably fit the shape of your head for as long as you want.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 13/22
Inala
Inala Reset Rinse
This is the perfect solution for anyone who isn't into DIY-ing but wants the benefits of one of the most popular DIY scalp and hair treatments: rice water. In fact, you get even more benefits, because in addition to rice water, Inala Reset Rinse also features aloe, and alpha hydroxy acids for an effective soothing and buildup-busting combination.
- 14/22
Verb
Verb Glossy Shine Spray
Damp or dry, your hair deserves a dose of Verb Glossy Shine Spray before you hit it with the heat. Peach kernel oil, rosehip oil, and squalane lock in hydration while providing dull, coarse hair with the vitamins, omega oils, and antioxidants it needs for a healthy, protected shine.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 15/22
Flower Beauty
Flower Deep Jumbo 3 Barrel Waver
Flower is the latest brand to hop on the three-barrel wave tool trend, and it's doing it exactly how we like it: colorfully, affordably, and with attention to detail. For example, the Deep Jumbo 3 Barrel Waver's tourmaline coating ionically reduces frizz and protects hair from damage, even with temperatures up to 450 degrees. The tangle-free cord makes it especially easy to maneuver.
- 16/22
Aquage
Aquage Spray Wax
Not sure what to do with a spray wax? If it's Aquage's, pretty much anything. Create volume and texture on already-dry hair, smooth flyaways and create a sleek ponytail base, hold your style with flexibility and firmness — the options are surprisingly endless. But don't be surprised if this formula takes the place of several of your current styling products.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 17/22
Lele Sadoughi
Lele Sadoughi 10 Year Anniversary Denim Rainbow Crystal Knotted Headband
Lele Sadoughi is celebrating 10 years of stunning accessories, and what better way to celebrate than with an anniversary collection that includes one of the brand's signature pieces: a crystal- and stone-covered headband. Knotted denim is decked out in a variety of colorful gemstones to create an elegant adornment that's simultaneously dressy and laid-back.
- 18/22
Sol De Janeiro
Sol de Janeiro Brazilian Joia Milky Leave-In Conditioner
As the first or only step in your styling routine, Sol de Janeiro Brazilian Joia Milky Leave-In Conditioner promises to impart smoothing, weightless hydration that sticks around for several days. Babaçu oil, Brazil nut oil, and cupuaçu butter provide moisture while locking out humidity, preventing frizz, and helping hair feel stronger. And yes, just like the brand's yummy body products, this leave-in has its famous Cheirosa '62 scent.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 19/22
Curlsmith
Curlsmith De-Frizzion Dryer & XXL Diffuser
The new Curlsmith De-Frizzion Dryer is impressive on its own, but the real magic begins when you attach the XXL Diffuser that comes with it. It's designed to go extra-gentle on coils and waves, fully wrapping air around each curl to improve definition and reduce frizz. Roots dry more quickly, volume is boosted, and you'll find yourself never wanting to go back to smaller diffusers ever again.
- 20/22
Luxy
Luxy Hair Fourth Trimester Fill-Ins
Postpartum hair loss can be an unpleasant surprise for a lot of new moms, so Luxy Hair has come up with a quick fix for making you feel a little more like you. Fourth Trimester Fill-Ins are sets of six 12-inch wefts that clip in to lay flat against your head, tapering at the ends for realistic blending. The 40 colors, dyed with realistic highlights and lowlights, can all be styled like you would your own hair.
- Beauty Product ReviewsThe Allure Readers' Choice Awards Box is Your Ultimate Beauty Routine
By Allure Editors
- 21/22
Ouai
Ouai Scalp Serum
Peptides and hyaluronic acid may sound like something out of your favorite face cream, but they have an important job in Ouai's new Scalp Serum, too. Both help make the scalp a more favorable environment for healthier hair growth through hydration (that's the HA) and follicle stimulation (acetyl tetrapeptide-3). The leave-in formula can be applied every day on a wet or dry scalp — whenever it's convenient for you to get healther hair.
- 22/22
Mermade
Mermade Straightener
In addition to being downright adorable, the Mermade Straightener is a snag-free, tug-free way to heat-style your hair. Whether you're straightening your entire head or just taming a few flyaways, the floating plates glide down all hair types and textures. And because it's so lightweight and has universal voltage, you can take it with you everywhere you go.
By Annie Blay
By Allure Editors
By Jennifer Hussein