Pride Month has just begun and already, questions are being raised about companies’ true commitments to the LGBTQ+ community. Too often, big-name brands will slap a whimsical rainbow motif on a T-shirt and pocket the profits, their action ending there. Some even donate to politicians who are against LGBTQ+ rights , while still claiming they support gay pride come June.
Thankfully, this year many fashion brands have debuted Pride 2023 collections with intention — lines that give back to the community in real, tangible ways, instead of monetizing it. The below list features only retailers that are accompanying their (still whimsical and rainbow motif-ed) collections with action, education, or monetary pledges.
That being said, there’s no shortage of style in these meaningful drops. Customers can shop platform sandals with a Pride-themed twist, cheeky totes that celebrate gayness, elevated timepieces encrusted in rainbow gems, and even festive, size-inclusive lingerie (naturally, that’s first on the list).
Ahead, you’ll find 22 beloved brands — UGG, Savage x Fenty, Dr. Martens, Levi’s, and beyond — that are not only creating Pride clothing and accessories in celebration of the LGBTQ+ community, but are also donating to the cause. Rainbow capitalism? Never heard of her.
1 The North Face Embrace the rainbow with The North Face’s extensive and colorful Pride collection . It spans outdoor-friendly apparel like windbreakers, boots, and fanny packs, as well as lounge-friendly items like hoodies, tanks, and shorts.
The brand’s parent company, VF Corporation, has donated over $150,000 to Brave Trails and Youth Seen , non-profit organizations dedicated to LGBTQ+ youth leadership and queer communities of color, respectively.
2 Savage X Fenty Colorblocked bustiers, mesh undies, and logo-clad loungewear line Savage X Fenty’s 2023 Pride collection . To launch the capsule, the brand partnered with the Clara Lionel Foundation , which was founded by Rihanna in 2012. Savage x Fenty will also be contributing to organizations making a difference in queer communities.
3 Levi’s To support its Pride 2023 collection , which includes embroidered jackets, shirts, and hats, among others, Levi’s is making its annual $100k donation to Outright International , an organization working to advance human rights for LGBTQ+ communities globally.
4 UGG In addition to UGG’s colorful pride collection (a must-watch every June), the brand will be donating $125k to the It Gets Better project, a non-profit that connects LGBTQ+ youth worldwide and inspires them through media programming and educational resources.
7 Skagen Skagen not only stocks Pride accessories, but adorable gifts like home decor and cute cards for the LGBTQ+ folks in your life. 100% of the proceeds through June 30, 2023 will be donated to Interpride , an international organization whose mission is to achieve legal, social, and cultural equity of sexual orientations, gender identities and expressions, and sex characteristics.
9 Teva This year, Teva launched three new styles to commemorate Pride — all of which are brightly-colored stompers perfect for the outdoors. The label is also donating $20,000 to nonprofit one.n.ten’ s Camp OUTdoors program, which is dedicated to teaching LGBTQ+ youth leadership skills in the outdoors.
11 Dr. Martens This year, Dr. Martens commissioned queer artists Loveis Wise and Fuyuki Kanai to give two classic boots Pride-themed updates. The 1460 boot, for example, got a manga-inspired makeover with illustrations of inclusive relationships.
Aside from launching meaningful new styles, Dr. Martens is also donating $200k to The Trevor Project , the world’s largest suicide prevention and crisis intervention organization for LGBTQIA+ youth.
12 DKNY To celebrate everything Pride, DKNY called upon artist Tim Singleton to create a rainbow-hued “proud and empowered logo.” Aside from new products , the brand is continuing its partnership with the Hetrick Martin Institute , the oldest LGBTQ+ youth services organization in the US, for the fifth consecutive year. DKNY will be matching all donations made to HMI up to $25k.
15 Fossil This year, Fossil is donating $50k to The Trevor Project in support of their life-saving crisis services, education, and advocacy programs for LGBTQIA+ youth. In total, the watch-maker has donated $275k to the organization since 2021. Separately, Fossil has also released their annual Pride collection which includes a watch, a ring, and a pendant.
16 Kohl’s Kohl’s is releasing limited edition collections with queer-owned brands The Phluid Project (think: “You Do You” crop tees) and TomboyX (a line of gender-affirming underwear and sleepwear). The retailer is also donating $100k to The Trevor Project , its regular partner.
19 Hollister Like last year, Hollister will be donating $250k to GLSEN , a group aimed at creating safer educational environments for LGBTQ+ youth in K-12 schools. The full pride collection ranges from XXS-XXXL and is gender inclusive.
20 J.Crew J.Crew’s Pride collection includes a baseball cap with a rainbow flag and a “LOVE IS FOR EVERYBODY” graphic tee for adults and kids. Plus, the brand is donating $50k to PFLAG , an organization dedicated to “supporting, educating, and advocating for LGBTQ+ people and those who love them.”
21 Happy Socks x The Phluid Project As expected, Happy Socks’ are made even happier with a smattering of bold hues and fun Pride-ready prints. After already raising $160k for their annual efforts, this year, they’re partnering with InterPride , which will be the beneficiary of part of the collection’s proceeds.
22 Boys Lie Boys Lie has become a celeb favorite for its cheeky slogan items, having been cosigned by the likes of Gigi Hadid and Ariana Grande . This June, the label released a “Smitten” set including a boyfriend hoodie and shorts, and 20% of these items’ proceeds will go to The Trevor Project .
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Subscribe to our newsletter > This article was originally published on June 2, 2021