Spend time in the beauty aisle and chances are you’ll spot a product with rosehips in it. The tiny red fruit of roses has been popping up as seed oil in everything from shampoos and conditioners to facial serums and more in the past few years. Now, one company is bringing rosehips to the food aisle in the form of juices and snacks.
“Every grandma and mom in Georgia makes rosehips juices and when I moved to America I wanted to make it but there were no rosehips here,” said NADI founder Nina Tickaradze who grew up in the country of Georgia.