160 Best Black-Owned Beauty Brands to Support Right Freakin' Now

The beauty industry has a looong history of excluding Black women, whether it's as consumers or as brand founders. It goes without saying that this needs to change, and that change is being led by Black women themselves—aka the founders, owners, and CEOs of hundreds of beauty brands that are doing the work to shift the industry in the right direction. As beauty lovers and shoppers become more cautious of where their money is going and what brands they're supporting, buying from Black-owned businesses is just one of the many ways to pour back into the Black community and show allyship.

BTW, just because a company is Black-owned doesn't mean it's just for Black people. There are plenty of brands here that serve everyone. Amazing mascaras, luxe body butters, hydrating serums, and moisturizing hair masks don't care what race you are—and it's not enough that just people of color support these brands. Amirite? In order to truly build wealth in the Black community and make a difference, we need our non-POC allies contributing as well. On that note, take some time to scroll through this huge collection of dope Black-owned beauty brands, buy some goodies, and spread the word!