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23 Black-Owned Brands That Have Set *Very* High Standards For Beauty Products

It's time to revamp your beauty routine with a few of these gems.

1. Ami Colé is a clean beauty brand founded by Diarrha N’Diaye. With the goal to fill a void in the beauty industry (one that specifically caters to women of color), Ami Colé has created favorites such as Skin-Enhancing Tint, Light-Catching Highlighter, and a color-tinted Lip Treatment Oil.

2. Bread Beauty Supply provides the hair care essentials for everyone with curl types 3a to 4c. Products like their scalp serum and the best selling hair oil were made to be used in natural and protective styles, right after wash day and when you need a refresh in between. Their products help restore even the driest, frizziest hair back to its healthiest state.

3. Topicals is a transformative skincare brand all about helping you love the skin you're in, with a little help from their effective, science-backed products. Their best seller Faded helps diminish the look of scars, dark spots, and even helps smooth rough skin.

4. Black Girl Sunscreen protects and moisturizes skin without leaving a greasy white cast. While it works for all, BGS Sunscreen is specially designed for melanated skin! There's even a matte version for those with oily or combination skin.

5. BeautyStat is home of award-winning vitamin C skincare. Faves like the Universal C Refiner (for brightening and firming skin) and the Universal C Eye Protector (blended with caffeine and hemp oil) are known for providing mind blowing results.

6. Glosshood's Holyyy is a gloss/balm hybrid that keeps lips moisturized and hydrated without the sticky mess. This small biz is slowly but surely growing a devoted following for their gloss formula that's changing the game.

7. Buttah. is a skincare brand inspired by raw and natural shea butter, an ingredient that really helps skin glow. And as the products evolved, more organic, cruelty-free, and science-backed ingredients came into play to provide the radiant results everyone seems to love.

8. Hyper Skin's Hyper Even Brightening Dark Spot Vitamin C Serum is a clean, vegan serum that hydrates skin and tackles those pesky dark spots that are difficult to treat. Ingredients like, tumeric root, hyaluronic acid, aloe, and (of course) vitamin C leaves skin bright and even with once-a-day use.

9. PiperWai is a sustainable, vegan, and cruelty-free natural hygiene brand who got their start on ABC's Shark Tank in 2015. Since then, they've made their mark with the best-selling aluminum free, gender-neutral activated charcoal natural deodorant.

10. Knc Beauty has the Instagramable, clean beauty regimen on lock. It started with the all natural, collagen-infused lip masks and has since evolved to products like the celeb-wearing, award-winning, cult favorite retinol-infused eye masks (being shaped like a cute shooting star is just a bonus 💫).

11. Mented Cosmetics gives makeup lovers *very* pigmented products that are vegan, paraben-free, nontoxic, and cruelty free. Everything from nail polish to contour sticks, and everything in between — they've got gorgeous nudes and vibrant earth tones covered.

12. Melanin Haircare uses ingredients like black soap and avocado oil to revive and enhance curls. The brand was originally founded in 2015 by two sisters who loved natural haircare but loved natural and safe ingredients even more.

13. Eadem is a beauty brand with a single, remarkable product: the Milk Marvel Dark Spot Serum. Vegan ingredients like papaya enzymes, amber algae, and glycerin work together to fade hyperpigmentation and minimize pores for smooth, even skin.

a model posing with the serum bottle

14. Pattern Beauty provides curly-haired beauts with all the hair care you'll need. Products like the leave-in conditioner, styling custard, and treatment mask nourish and enhance curls with healthy, safe, and effective ingredients. And the cherry on top? It's founded by actress Tracee Ellis Ross!

15. Oui The People is known for their amazing skincare and shaving products made to limit ingrown hairs and razor burn. Fan favorites include the Sensitive Skin Razor which provides a close shave, getting even the thickest most stubborn body hair.

16. Uoma Beauty raises the bar in nearly every aspect: bold lips, defined brows, smooth foundation, etc. It's a creative brand that has made beauty inclusive in all senses of the word.

17. Fenty Beauty has made its mark in the beauty industry and has become a staple in makeup bags across the world. Seriously, products like the Killowatt Highlighter and Body Lava Luminizer gives everyone a natural-looking sparkle and fan favorite Pro Filt'r Matte Foundation is one of smoothest, most buildable foundations in the biz.

18. Ornami Skincare provides 100% natural skincare products that only include the *truly* necessary ingredients. They intend to help users "break up" with harsh and toxic ingredients (hence the clever product names) and show you don't need chemicals (or a big budget) to get smooth, glowing skin.

19. The Doux brings a new meaning to hair care as it's founded by a licensed cosmetologist. Their products like 'Mousse Def' and 'Big Poppa Define Gel' nourish and hold hair, whether your curls are flowing free or slicked back into a bun.

a can of the mousse with the top off

20. Base Butter is a clean, high-performing skincare brand that's all about having a simple yet effective beauty routine and have provided the perfect products to do so. Since their launch in 2015, Base Butter has exploded across the internet and social media for having the #1 aloe vera gel-based moisturizer.

a model holding up the moiterizer

21. The Honey Pot provides clean and effective feminine care products such as sensitive wash, refreshing panty spray, bath bombs, menstrual cups, and more — basically everything you could need to take care of what's downstairs.

The normal body wash beside and orange and coconut

22. Shani Darden Skincare was founded by esthetician and skin expert Shani Darden. Products include the top rated retinol serum and the facial sculpting wand (which you've probably already seen in a few celebrity skincare videos — they love it!).

23. Beauty Bakerie is a one-stop shop for vibrant, high quality cosmetics. They provide everything from lashes and eyeshadow palettes, to lip scrubs and primer — all adorably packaged to fit the baking theme, and all highly rated.

The reviews for this post have been edited for length and clarity.

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