50 Black-Owned Brands on Amazon You Need to Know About

Founded by actress Tracee Ellis Ross, Pattern Beauty has made big waves in the industry, as all the products focus on the haircare needs of the "curly, coily and textured community." Pattern offers an impressive suite of shampoos, styling gels, hair dryers and combs to help care for your curls.

The leave-in conditioner here has been touted by Tracee as her "holy grail," and Amazon users agree. Reviewers praised its smoothing effect and how the product doesn't weigh down their curls.

If you're a fan of the YouTube series Hot Ones, you might recognize this product. Hot N Saucy's Garlic N Peperoncini sauce was featured on the show's 14th season, tasted by the likes of Priyanka Chopra, Paris Hilton, Jennifer Garner and Kenan Thompson. The famous Garlic N Peperoncini flavor has a pleasant, mild kick and a zesty flavor that's perfect on wings, salads, burgers and more. Plus, each sauce is made in small batches by Chef Sam Davis-Allonce.

Sisters and entrepreneurs Lamia Haley and Kristen O'Meally believe teaching diversity plays a vital role in children's development, which is why they started Kids for the Culture. The mom and educator duo's brand offers a variety of interactive, educational games and books to help children learn self-love, diversity, empathy and more. This 48-piece puzzle is equal parts fun and informative with illustrations of cultures across the world, and it's specifically designed for children ages 3 and up.

Started in Harlem and inspired by Senegal, Ami Colé celebrates melanin-rich skin with its pigmented, shade-inclusive beauty products. Founded by Diarrha N'Diaye-Mbaye, the brand utilizes ingredients like baobab seed oil, hibiscus extract and vitamin E for a glowing complexion.

One of Ami Cole's best-sellers is the Multistick Lip and Cheek Tint, which comes in four stunning shades to flatter your skin. Not convinced? This product was even included in Oprah's Favorite Things list in 2023 for its easy application and seamless blending.

Dog treats often come with complicated ingredient lists and additives galore. Barbara Clarke-Ruiz and her husband Jose Luiz sought to change that with Lick You Silly, their premium pet brand that uses only natural ingredients. These treats from Lick You Silly are made from 100% USDA-inspected freeze-dried beef or chicken liver. They are also made to be soft and easily digestible, making them great for puppies and dogs of all ages.

Telfar Clemens' fan-favorite purses are everywhere these days — including Oprah's Favorite Things list! The lifestyle maven called Telfar a "star," and praised his popular shopping bag for its roomy interiors and street style.

You can snag this royal purple Telfar shopping bag for under $200. At 4.75 inches tall by 4.75 inches wide and 3 inches deep, it's the perfect size for fitting all your essentials — but you can also shop the Medium size which easily fits a laptop.

Melanin-rich complexions have their own unique needs when it comes to skincare, which is why Ndidi Obidoa and Chinelo Chidozie created Bolden. The skincare brand's moisturizers, cleansers, toners and more address hyperpigmentation, acne and more, with cute packaging to boot. In fact, Bolden's SPF moisturizer is a best-seller thanks to its white cast-free and sensitive skin-friendly formula. An infusion of vitamin C brightens your complexion while helping to shield it from UVA and UVB rays.

If you're a fan of of Amazon Prime Video's popular TV show, Making the Cut, you might recognize this brand's bold, colorful designs. Pantora is a Black-owned brand created by Andrea Pitter, the show's season two winner. Combining classic silhouettes with modern textiles, Pantora offers wearable statement pieces at a budget-friendly price. One of our favorite pieces from the brand includes is this sheer organza button-up, which looks super chic when layered over bralettes, turtlenecks, tank tops and more.

Flawless is exactly how we'd describe this brand's founder, actress Gabrielle Union. Her hair care line offers a variety of affordable products for wavy, curly and coily hair — almost everything is under $15. “We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity,” Gabrielle wrote on her brand's site.

Replenish dry, damaged hair with a deeply hydrating mask. Made with a blend of five plant-based butters — murumuru, shea, Brazilian Bacuri, cupuacu and mango — this mask works to detangle while locking moisture into strands.

Rihanna is known for many things: her record-breaking music career, her pioneering beauty brand, Fenty Beauty, her iconic fashion moments and more. The star's lingerie brand, Savage x Fenty, is extremely popular for its size-inclusive designs, stylish yet comfortable silhouettes and body-positive messaging. While the widest range of sizes and styles are found on the brand's website, you can shop some of Savage X's best-selling pieces at Amazon.

Since Camille Rose's launch in 2011, its founder Janell Stephens has championed inclusivity in the beauty industry with her line of products for coily, curly, wavy and straight hair types. Ringing in under $30, the brand offers a selection of shampoos, conditioners, hair treatments and more for a wide range of shoppers.

If you're struggling with an itchy, flaky scalp from product buildup, Camille Rose's rosemary-infused cleanser is designed to help. It gently removes leftover products while maintaining your hair's essential moisture.

You can never have too many candles, especially when they're handcrafted in New York City with 100% soy wax. Harlem Candle Company offers an array of gift-worthy candles, perfumes and more in opulent packaging. Founder and CEO Teri Johnson celebrates Harlem's rich culture with her scents often inspired by Black creatives and activists.

Named after the legendary actress, dancer and singer Josephine Baker, the Josephine candle fills your home with the inviting scents of rose, jasmine, amber and tonka bean. It boast an impressive 80-hour burn time from just one single wick and comes in a beautiful glass jar.

Started by couple Charles and Arsha Jones, Capital City is one of the most beloved sauce brands in Washington, D.C. Their popular Mambo Sauce pairs perfectly with chicken wings, but you'll want to put it on just about everything. Touting more than 10,000 five-star reviews on Amazon, this two-pack of mild and spicy barbecue sauces might make you a convert.

"This is the best-tasting BBQ sauce I’ve ever had," raved one Amazon reviewer. "It has the perfect amount of sweetness and the perfect amount of spice. It’s even good on fries!"

Using the power of raw and organic shea butter, Buttah Skin's products target common skincare issues, such as dryness and hyperpigmentation, specifically for melanin-rich skin. Buttah Skin founder Dorion Renaud was inspired to start the line because he felt people of color were being overlooked in the skincare world. “I couldn’t find a section for myself in high-end retailers, and it was discouraging,” he shared on the brand's website.

This complete three-step kit contains all you need to start your skincare journey, including a gel cleanser, vitamin C serum and the brand's signature CocoShea Revitalizing Cream.

Founded by Adrian Woods and Courtney Hines, Shades of Color offers an array of stationery, accessories and home decor from a variety of African-American creatives. Their brand celebrates Black culture by giving artists an uplifting platform.

Dream big and reach your goals in 2024 with this planner that comes in multiple designs and includes motivational quotes, coloring pages and recipes.

Created by dermatologist Camille Verovic after a "big chop," Girl+Hair is designed to provide nourishing, healthy vitamins to damaged hair. All of its products, from strengthening oils to hydrating milks, are designed with natural hair in mind.

This leave-in conditioner uses shea butter and tea tree oil to promote a healthy, clean scalp. Amazon reviewers love how it leaves their hair soft and moisturized without leaving behind buildup.

In our personal opinion, Coco and Breezy has some of the chicest sunglasses on the internet. The eyewear brand was founded by twins Corianna and Brianna Dotson and offers a selection of eclectic designs to bring out your style.

While the brand's website has a complete collection of sunnies to choose from, you can shop select best-sellers on Amazon. These two-toned shades can shield your eyes in style, and they come in a stylish box with a microfiber towel.

Boring boxed cookies? Think again. Partake Foods is changing the game with these delicious and, yes, nutritious cookies. Founder and CEO Denise Woodard created the brand after her daughter was diagnosed with multiple food allergies, so each product is dairy-free, vegan, gluten-free and allergy-friendly (free of peanuts, tree nuts, eggs, wheat, milk, soy, fish, shellfish, mustard, sesame and sulfates).

Their eight-box variety pack includes classics like chocolate chip and ginger snap, plus bakery-worthy flavors like birthday cake and double chocolate brownie. They come in soft-baked and crunchy varieties to satisfy cookie lovers on both sides of the great texture debate. Each box contains 15 cookies.

Husband and wife duo Olowo-n’djo Tchala and Prairie Rose Hyde started Alaffia in 2004 with a desire to uplift and empower African communities. Their budget-friendly, shea-infused skincare helps promote maternal health and environmental sustainability through its partnership with the Global Alliance for Empowerment.

African Black soap is said to treat skin issues like acne and blackheads, and it can be used on your face and body. Alaffia's all-in-one liquid soap comes in an unscented version for sensitive skin, as well as invigorating fragrances like Citrus Ginger and Rosewater Peony.

If you've ever struggled to fit all of your hair in an elastic without snapping, PuffCuff is the brand for you. Ceata E. Lash created the brand after realizing that there weren't enough products for her thick hair. Her solution? The PuffCuff is a modern twist on the trusty banana clip. It keeps your hair in place without causing unnecessary and painful pulling and tugging. This value pack includes three mini clips for all of your hair needs, and it's on Amazon.