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The 32 Buzziest Swimwear Brands to Know
Your guide to the hottest new names.
It's almost that time of year again. Actually, it's always the time of year for swimsuits. Thanks to Instagram, your next favorite suit is just a double tap away. Whether you're heading on a weekend jaunt to Miami or Tulum, or somewhere far flung like Bali or the South of France, it might be time to refresh your bikini drawer.
And with new brands like Medina Swimwear, Gil Rodriguez, and Tea You making on-trend swimwear for 2022, it's easy to liven up your selection with fresh underwire styles, fabrications, and silhouettes. Here, we've rounded up some of the coolest darlings garnering follows. Consider it your guide to the hottest swimwear brands of the season—plus, shop our favorites.
The Attico
The Attico, one of the trendiest brands right now, launched its beachwear capsule last year. The line has a range of bikinis and one-pieces in metallics, bold colors, animal prints, and neutrals.
Matching bottom: $183 at FWRD
Go bold in this season's It color.
Léa the Label
Sustainability meets minimal elegance. Opt for one of its wrap bikinis, which is one of this summer's biggest trends.
This matte-finish one-piece features a chic tie at the back.
Loleia Swim
The new Aussie swimwear brand is inspired by the '80s and '90s. Exactly what you need this summer, it's vibrant and bold.
Loleia Swim A Late Check Out in Canarias - Shoulder Top
Loleia Swim A Late Check Out in Canarias - Shoulder Top
This checkered suit is made from recycled eco poly.
Medina Swimwear
A chic, eco-friendly swim brand, Medina is known to make suits entirely from ECONYL regenerated nylon. A percentage of its sales goes back to nonprofit organizations that protect and help clean oceans.
Does it get any chicer than Medina's smocked underwire top? (Yep—the straps are removable for an even more versatile look.)
Magda Butrym
One of the most loved ready-to-wear brands, Magda Butrym recently debuted its swimwear collection, which consists of simple yet striking swimsuits.
Magda Butrym Ruched Floral-Print Halterneck Bikini Top
Magda Butrym Ruched Floral-Print Halterneck Bikini Top
The brand recently branched out to include more color in its swim collection, like this fun floral print seen here.
Inez Valentine
If you are looking for something simple and elegant, try this new sustainable brand.
Inez Valentine Peyton One-Piece
This one-piece doubles as a chic bodysuit.
Dos Swim
This colorful and bold new swimwear brand celebrates all body types.
This highly adjustable swimsuit is perfect for a girls trip to somewhere tropical.
Matthew Bruch
Matthew Bruch is a brand you need to know about this season. He debuted his first collection last year with sophisticated swimwear and resortwear.
Matthew Bruch Kimmie Colorblocked Bikini
A color-blocked bikini feels modern yet timeless.
Marimekko
Finnish lifestyle brand Marimekko is known for its captivating patterns, and this summer, it translated that ethos into its first swim collection. Made out of ECONYL® fiber, a.k.a. recycled nylon waste, the four-piece capsule is a no-brainer for 2022.
Marimekko Myrtos Viita Bikini Bottom
This botanical print feels fresh.
Zonarch
Zonarch's new sustainable and ethical luxury swimwear line offers sizes for a wide range of body types—at half the price.
With a square neckline and French-cut bottom, this sporty swimsuit can be worn four different ways.
Alyssa Coscarelli is a freelance fashion writer, style influencer, and creative consultant in New York City. When she's not sharing her daily outfits and travels or collaborating with brands on social media, she's writing for online style publications and helping small, up-and-coming designers in New York City cultivate their voice and community on and offline through copywriting, event planning, partnerships, and beyond. She doesn't watch much TV, and prefers to spend her time vintage hunting.
Lauren Caruso is a freelance writer, consultant, and digital media strategist that splits her time between NYC and Los Angeles. She has more than ten years of experience within the publishing industry with a focus on fashion, beauty, and lifestyle, with tenures at Refinery29, Allure, and The Zoe Report.
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