We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A L'Oreal *eight-second* lamellar water rinse-out treatment reviewers swear by for next-level shine, softness, and just all-around "is THIS my hair?!"–ness.
Shine in a silicone-free product?! Dreams really do come true. Reviewers with everything from stick straight to 4C curls love this product.
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would of thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
Get it from Amazon for $8.20.
2. A fan-favorite Wet brush with a cult following for a reason. It'll detangle even the most stubborn knots...WITHOUT ripping hair from your scalp.
Promising review: "I am that girl who wakes up in the morning with a HUGE knot in the back of my head! I DREAD getting out of the shower, with a wide tooth comb and painfully brushing out my hair. It takes about 15-20 minutes! With this new brush, at first I couldn't believe it was actually brushing my hair (no pain) by the end of a few minutes, ALL of my knots were gone and my hair felt silky and smooth! WOW! Thank you Wetbrush!" —Chrissy
Get it from Amazon for $7.09+ (available in 21 colors and patterns).
3. Or an ergonomically-designed detangling brush that has cone-shaped bristles that separate tangles by pulling them apart sideways, not tugging them down. It's a miracle worker for everything from thick, coily hair to the finest strands!
Promising review: "I always skeptical of products that claim to 'glide through,' but this brush actually works! I have very thick kinky coily hair and this brush passes through my hair easily both wet and dry. I'd recommend this product to anyone looking for a good detangling brush. And yes, I'm leaving my Denman brush for this one." —Amazon Customer
Get it from Amazon for $14.99+ (available in eight colors, plus packs of two).
4. A Kiss Instawave automatic curling iron, which rotates to create curls or waves in seconds. All you need to do is press the button and watch the magic happen.
It has prongs along the side that smooth and detangle hair as it gets wrapped around, while the ceramic iconic barrel ensures your curls are shiny, healthy, and frizz-free. It also automatically shuts off after 90 minutes to give you peace of mind after you've left for the day. PLUS it has over 3,000 five-star Amazon reviews *and* directions to help you use it, whether you have short, medium, or long hair.
Promising review: "Here's the deal, I'm pretty much a tomboy, I don't know how to do my makeup, I have thick hair, but never knew how to do anything but straighten it, until a friend made me try her Kiss automatic curling iron. It legitimately works and it's the easiest thing to use! I've (briefly) tried other wands and burn myself over and over. I've never burned myself with this tool and I love that it makes it easy to curl away from your face on either side, with just a push of a button. I also like that it dings when it's done, so it takes some guess work out. If you want curls, but are intimidated by all the tools out there, you won't be disappointed with this styler." —Uskadelig
Get it from Amazon for $49.99.
5. Or a 42-pack of curling rods you can use wet or dry to create gorgeous *no-heat styles* on all hair textures. An amazing head of twists and curls is only one sleep away. Wrap your hair around the outside, twist the flexible rod into a loop, c-, or s-shape and then... go to bed!
Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how Awesome these are!" —Amazon Customer
Get it from Amazon for $9.99.
6. A nourishing blend of oils like avocado, castor, argan, and olive to promote hair growth, prevent breakage and split ends, and seal your hair — all within an episode of your favorite sitcom. That's right, just leave it in under a cap and heat for 20 minutes.
Promising review: "This oil really surprised me. My attitude with oils was always, an oil is an oil. But there is something with this oil combination that makes a big difference in my hair. Even though it's an oil it makes my hair feel so hydrated, I can't explain it. It just works. I buy three bottles at a time now." —Candice K.
Get it from Kinky Tresses for $13.99 or from Amazon for $19.99.
Kinky Tresses is a Black woman–owned company that makes products for natural hair — and all of their products are nontoxic and cruelty-free. The founder is a former lab scientist, so you know you'll get ~results~.
7. A Living Proof de-frizzing spray to soften hair between shampoos, reducing up to **92%** of frizz AND providing UV protection, without a lot of product buildup.
It's made with a five oil blend that mimics your hair's natural oil, meaning your locks will feel soft and healthy rather then greasy. And it works on curly hair too! 🙌
Promising review: "First, you should know that my hair is naturally wavy and very frizzy. Secondly, I live in the tropics; here in south Florida we INVENTED frizz! I normally have a salon keratin treatment every couple of months to keep my hair smooth and shiny, but I’m badly overdue right now. Well...dang! This product is nothing short of amazing! Yes, after being outside in the humidity for a period of time, those frizzies do start popping up again (let’s be realistic!)... HOWEVER, all I need do is run the brush through my hair again to re-activate the product and it’s smooth sailing once again; re-applying is not necessary! I am LIVING PROOF that this is a revolutionary product. Ha Ha. I’ve since put off my salon keratin treatment again while I try more products from this game-changing line." —JillinWPB
Get it from Amazon or from Sephora for $33 (also available in a smaller size at Sephora).
8. A pack of virtually unbreakable hair ties specifically designed for long, thick, and/or curly hair. No slipping, no stretching out, and no damage to your strands.
Promising review: "Okay, I never write reviews for things, but I can't not write a review for these. I know, I know, it's just a hair tie. But it's not just a hair tie! I don't have super thick hair and it's by no means curly, but these hair ties are perfect! I'm a runner and always put my hair in a high-ish ponytail for my runs. With every other hair tie I've gotten in the past, my ponytail ends up a lot lower than where I started with it. Not so with these! I put my hair up nice and high and it stayed nice and high! It's the little things in life." —KL
Promising review: "These are a godsend. I have thick natural hair between 4b/c that comes right underneath my chin when stretched. Finding a band that doesn’t break when I divide my hair into fours or twos is difficult; this one does just the trick and it doesn’t pull too much out either. I’ll probably buy another pack because I lose hair bands like socks!" —Cadie
Get a pack of 20 from Amazon for $6.99.
9. A volume-boosting Neutrogena exfoliating clarifying shampoo you can use every few washes to remove all the product residue and buildup you've accumulated with styling. Reviewers with oily and/or fine hair love it!
Although it's clarifying, it's free of sulfates!
Promising review: "I have very fine hair, and it’s usually greasy by the evening after a morning shower, but this shampoo keeps my hair clean and fresh for 48 hours! I’ve never found a clarifying shampoo that does this!" —Laura Broeckelman
Get it from Amazon for $8.79.
10. Or if you have curlier or dryer hair types, a tea tree oil clarifying shampoo designed to remove buildup from water, dirt, oil, and other hair products without drying out or stripping hair. Use every few washes, and your products will work better.
It's also available in a fragrance-free version!
Promising review: "I work outside and color my hair weekly with a color depositing conditioner, so once a week I need a clarifier to get all the salt and product out of my hair. This is SO much better than the salon stuff I had been using. It's gentle, but effective and doesn't leave my hair feeling totally stripped. It also has a nice aroma. Stop buying the overpriced stuff from the salon and try this instead. Your hair will thank you." —Teddy
Promising review: "Great for 4C hair! I always use a clarifying shampoo before I install any type of box braids. I used this today and it was incredible. I used it scalp to tip and my hair was still very moisturized. The scent is also great. It’s not too overwhelming to point where you can get nose bleeds. And a little goes a very long way. I still have enough shampoo to last probably the whole year because I used so little." —Ejiro
Promising review: "I originally bought this product for a client of mine with locs to help with build up, but I've found it works well for my natural 3C hair as well. I use a lot of gels and oils and after a few days, it starts to really pile up. This shampoo is sulfate-free, which is awesome for all hair! I follow up with conditioners, but it doesn't leave my hair or scalp feeling stripped — just clean. I also recommend this to anyone who has dandruff as well." —Bridget
Get it from Amazon for $9.99.
11. An Elizavecca collagen-infused ~protein treatment~ for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair is what I'm saying.
This is the same brand that makes the Milky Piggy Carbonated Bubble Clay Mask so many people swear by.
Promising review: "I've been very careful when lightening my hair, but the straw feeling is sometimes inevitable when bleached. THIS PRODUCT IS MAGIC. I've always gone to my hairdresser when coloring so I've been fortunate to have my hair stay pretty nice but this made a world of a difference. My hair is like silk, or soft butter. So incredibly soft and shiny, I feel like a walking hair commercial. My hair feels so moisturized and healthy, just as soft if not softer than my hair was prior to coloring (been highlighting for 5 years now). Will be buying more before I run out, I will never stop using this product. FYI my natural color is the dark brown at the roots and my hair looks healthier than a natural blonde IMO :) ADD TO YOUR CART YOU WONT REGRET. After you shampoo, load your hair up and do the rest of your shower, heck have it be a long shower bc you deserve it, and rinse out with lukewarm water." —Meghan Davey
Promising review: "I have 4C hair and was looking for a protein treatment for my thin and fragile. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $6.85.
And check out the former BuzzFeed Shopping writer pictured above's Elizavecca hair mask review for her first-hand experience (it's #1 in the post)!
12. A bottle of Ecoslay's Orange Marmalade, a curl definer *handmade* in one of the founders' kitchens, so it may take a while to arrive, but the results will be worth it.
Promising review: "Legitimate holy grail product, this stuff is incredible. I have mixed high-low porosity 3a-b curls. After torturing them with heat for the last 15 years I’ve been experimenting with the CGM and this is the best styling product EVER. Solid cast, amazing definition and shine, my curls are so soft and bouncy. Minimal stickiness and this stuff doesn’t weigh my curls down. Seriously — this stuff everything." —Anya Linda
Get it from Ecoslay for $14+ (available in three sizes, including refill pouches to reduce packaging). Refill pouches are also available from Amazon for $22.40+ (available in two sizes).
Ecoslay is a Black-owned business. The products are handmade in the founder Aria's kitchen, using sustainable ingredients that are good for you and your hair.
13. SoCozy curl conditioning spray, which was designed with kiddos' curls in mind, but works for reviewers of all ages! This leave-in conditioner moisturizes and helps improve curl definition and elasticity with just a few quick spritzes, which is great for impatient kids *and* grownups with limited time.
Check out a TikTok of the SoCozy Curl Spray in action. Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts! And btw, SoCozy also makes a reviewer-loved detangling spray.
Promising review: "I feel like I have tried every product in the market for detangling curly hair on my 2-year old daughter. This is the BEST purchase and product ever!! I spray to detangle after bath at night and then re-spray the next morning before school after getting dressed. It reworks its magic the second time around and she arrives home with her hair so bouncy and the curls are so tame!!" —BK
Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and me. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland
Get it from Amazon for $8.69 (also available in multipacks).
14. Bumble & Bumble's Surf-Styling leave-in treatment for all the beachy waves you're looking for — but with NONE of the crunch of salt sprays. This'll actually moisturize, fight frizz, and protect against UV damage, while creating the touchable waves you love.
Just apply to damp hair, twist or braid, and let dry for effortless waves! No heat needed, no silicones in the formula!
Promising review: "Perfect for my thin, fine hair. It doesn't weigh my hair down, feel sticky, or look greasy. It does make my hair soft, tames all the little broken ends from coloring and gives a slight fullness to my naturally stick straight and flat hair." —javovo
Get it from Sephora for $34.
15. A Shea Moisture manuka honey mask packed with powerful ingredients like mafura oil, shea butter, baobab oil, African rock fig, and honey (duh!) to lock in moisture and definition.
Promising review: "Better than the expensive K18 and Olaplex. I recently spent $70 on a hair mask; because my hair has been in need of some love. I won’t name it because I don’t think I can but I thought it’s 70 bucks so it must be good. It was NOT. I didn’t hate it but it didn’t do much for me. So I thought screw it let me try something more natural and drugstore. I saw the good reviews on this so I thought, “why not?” And now I have my new favorite hair mask. So moisturizing. Makes my hair so soft. It’s VERY thick. But that’s what I wanted. If you’re looking for deep Hydration, look no further." —Kirstin
Promising review: "I don't usually leave reviews, but I had to because I love this conditioner so much. I have EXTREMELY dry 4c hair. It's very picky with products. After getting to know my hair, I noticed that my hair only like products that get absorbed into the hair right away. If it leaves a coating over it, then my hair is not going to like it. It might even feel super soft for a day, but then it get extremely dry after. Even though this product is super thick (so thick that the cream stays in the jar when you flip it upside down), my hair absorbs everything and it stays super moisturized for 2-3 days after. I used this on my hair about 2 days ago. Today, I touched my hair expecting it to feel dry like always, but it felt like I just moisturized it. MIND BLOWN. It also smells AMAZING. It smells more like a fruity, sweet, and creamy perfume fragrance rather than a hair conditioner. It almost reminds me of Mon Guerlain. Literally the nicest smelling hair product I've ever used. 10/10" —Khady Ndiaye
Get it from Amazon for $11.17.
16. A whipped leave-in conditioner formulated with coconut water to smooth the outer cuticle of your hair for shine, shine, and more shine — and no frizz.
Promising review: "I use this in conjunction with Devacurl styling cream and together they make a magical pair! This alone makes my hair very soft and bouncy and the styling cream provides hold and definition. I have and will always recommended this to my fellow naturally curly girls for sure!" —Lin
Get it from Amazon for $8.90.
17. A gentle Pattern edge brush with a comb on one side and a vegan bristle brush on the other to shape and smooth your edges for a gorgeous finish.
But of course no one should feel pressure to lay their edges, unless they way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
Promising review: "This is my second one. I still have the first but I like to have an extra one to keep in a different place. This is the first edge styler that has worked easily for me." —Kristen Bowen
Promising review: "Provides great control on your edges! Best brush for edges that I have ever used." —MsE
Get it from Amazon for $12.
Btw, Pattern is Tracee Ellis Ross's haircare line!
18. And an edge control gel to lay your baby hairs down — no flaking or residue in sight. This one's formulated with argan and castor oils!
19. A curl butter to soften, hydrate, and strengthen hair, while saying "bye-bye" to dry frizz. Just apply and style as you desire, and the blend of mango & shea butters will put in the effort.
Promising review: "Excellent product love it! Lifetime customer...if the formula doesn't change and don't sell out to a market that doesn't know our hair. I will continue to support small Black-owned businesses. Suggestion... provide options for larger container sizes. I don't mind spending more for a great product! Much success to you." —Kristal B.
Get it from Curls Dynasty for $12.99.
Curls Dynasty is a Black woman–owned business that creates products for people who are transitioning to natural hair or already wear it natural. No harsh ingredients, preservatives or fragrances here!
20. A set of hair elastics with rubber treading to make sure they stay in place on even the slipperiest hair and during even the most intense workouts.
Promising review: "Perfect for people with long, thick hair. My daughter is a competitive dancer with long, thick hair. She often puts four hair ties in to try to keep her ponytail in place, however, they ALWAYS slide while she's dancing. These hair ties did the trick! Ponytail stayed in place for her entire dance!" —JKash
Get a set of 10 from Amazon for $4.79.
21. A Revlon one-step hair-drying paddle brush that'll detangle, dry, smooth, and blow out curly hair (including type 4 curls and coils) in way less time than you might think.
It has two heat settings, plus a cool setting so you can customize it to your hair type.
Promising review: "I'm a stylist of nine years, and I've straightened many heads in my lifetime. I NEEDED THIS NINE YEARS AGO! OMG, I use it prior to performing full blowouts on clients and it helps tremendously, especially for finicky children and teens. It's great for all hair textures." —Vett Garcia
Promising review: "Worth the coins! Don't think, just buy lol. I typically blow out my natural 4b hair maybe three times a year. I usually use the tension method which is okay but it just doesn't get my hair straight enough. I used the Revlon paddle dryer on the low setting and was shook at how stretched my hair was! I didn't blow dry it on soaking wet hair but washed my hair the night before, let it air dry in four sections then blow dried it the next morning. I'm so happy I bought this! P.S my curls reverted back just fine, I didn't have any heat damage." —Estella
Get it from Amazon for $34.89.
22. Or the Revlon One-Step Hot Air Brush (now with an upgraded motor) with a unique oval-shaped barrel so you can get super close to your scalp for smooth hair and majorly boosted volume at the roots, without having to juggle a brush and blow-dryer. One reviewer says it takes less time to dry than their Dry Bar Brush!
Promising review: "Best buy of 2023. I have thick and wavy curly hair. This is a life saver!! Easy to use and your hair will look beautiful!!!" —Summer
Promising review: "Where have you been all my life? Omg this dryer was AMAZING!!!!! I don’t understand why I didn’t know about it sooner!!!! My hair is thick and curly and hard to control. Usually I need to air dry for at least an hour, then it’s 45 min to blow it out. Usually resulting in my arms being exhausted and my hair burned. BEST DRYER EVER! And I have spent $$ on a dry bar dryer. Never again. I need to buy a back up just in case. LOVE" —Brian Halpin
Get it from Amazon for $39.29+ at Amazon (available in five colors).
23. A canister of fan-favorite Batiste dry shampoo (and this version's ~barely~ fragranced) to add the perfect amount of texture and body to your day(s)-old hair and make oily, flat roots disappear.
Batiste dry shampoo comes in several varieties, but this one is barely fragranced, with hints of citrus, leafy greens, and vanilla that won't compete with your perfume (or give you a headache).
Promising review: "Actually love this dry shampoo, some other brands make my hair feel sticky like I just put a lot of hairspray in but this one truly makes you feel clean and refreshed and lightweight again!" —Megan
Promising review: "I had a bottle of the original Batiste before this and didn't like how strong the fragrance was, so I'm glad I found this instead. There is still some fragrance but it's extremely light and pleasant, and doesn't linger after you spray it. This bottle is also a pretty large size so it will last me a long time." —Helen
Get it from Amazon for $10.19.
24. Or I Dew Care's dry shampoo powder, which comes packaged in an easy-to-apply, perfect-for-travel powder puff applicator you just tap-tap-tap onto your hair. Just massage the ultra-fine powder into your roots (it's formulated with black ginseng and biotin btw!) and it'll quickly absorb excess oil, leaving you with volumized and refreshed-looking hair.
Promising review: "I’ve tried a few dry shampoos, from the spray in a bottle to powder. And I’d have to say this one has been my favorite. My very first time using it, I didn’t know how much to put and ended up coating my hair by A LOT. It left my hair feeling very dry and straw-like. I almost returned and got a refund but decided to give it another chance. A LITTLE GOES A LONG WAY. Trust me. You only need a few dabs on your head and that’s it. You can see the extra volume almost instantly. This stuff works sooo well that I wake up on my third unwashed hair day and it looks better than the second day when I used the dry shampoo. And let’s not forget to mention how convenient and compact the whole thing is. It’s so nice to just pat it on your head with no mess." —Thuy
Get it from Amazon for $18.
25. A scalp brush for anyone looking to replicate that amazing hair salon scalp massage at home. Not only does it feel *great*, but it also helps maintain the health of your scalp, boosting circulation and removing buildup.
Promising review: "I love this massager. My scalp has never been so clean or felt so good. I used this for the first time a few days ago and my scalp still feels good and is flake-free. I'd definitely recommend this. Feels just as good as going to the salon." —T. LEE-QUIGLEY
Get it from Amazon for $6.99 (available in five colors).
26. The super viral Wavytalk curling iron/brush set, which comes with five attachments, including the much buzzed-about heated curling brush with bristles that'll leave you with a salon-worthy look in just minutes.
While this is often compared to the Revlon one-step, note that that is a hair dryer (and blows air) — this is a curling iron, so it just heats up for styling hair rather than drying it! It also comes with two styling clips and a protective glove, btw!
Promising review: "I love this hair tool, especially for its affordability! I bought it mostly for the round brush, but love that it comes with four other attachments as well. The thermal round brush works very well and makes achieving a blow out look so simple/quick! I have a blowdryer round brush as well but hate how loud it is, how long it takes, and how I am sweating by the end of it. This is a nice alternative and also easy to pack when traveling abroad!" —Kelsie M
Get it from Amazon for $48.99 (available in three barrel size sets).
27. A bottle of Fanola purple shampoo formulated to neutralize yellow tones and brassiness for platinum locks — all in one to three minutes.
If you leave it in long enough, it'll even give a lavender tint, if you're into that!
Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.
Get it from Amazon for $16.61.
28. A boar-bristle teasing brush that's sure to bring your hair to new heights with just a few easy strokes.
Promising review: "If I could, I would give this little brush 10 STARS!!! I typically used a teasing comb which did not really give me very big volume for my fine hair. I used this little brush and wow! It focuses on each hair strand, creating mega volume and big hair! I love big hair! Oh yeah, and any teased area can easily be combed through if needed." —Wonder Woman
Get it from Amazon for $9.97 (available in four colors).
29. Living Proof's Full Volume & Texture Spray, which is tbh the best volumizing product on the market; it'll bump up the volume *and* make it last all day. It smells great, lasts and lasts, and leaves hair feeling touchably soft, NOT stiff or crunchy.
Promising review: "I can go from flat to perfectly sexy in under 5 minutes. This stuff goes in and stays until you’re ready for it to come out. Whether I’m doing straight volume or curly volume, this is my go to product! I’m on my 3rd bottle for this year. That’s how much I use it over everything else! It also has some component that dries the oil so I don’t need dry shampoo on non-wash days. Can I say more?" —W
Get it from Amazon for $36.
30. A microfiber towel wrap that'll dry your hair faster than ever (without causing damage or frizz). And it buttons easily in the back so the whole thing won't go sliding off your head when you're applying your skincare or makeup at the same time.
Promising review: "Love these because they actually dry my hair pretty fast and are very soft on my hair. They stay in place and I can go about my business without having to worry about my towel falling. Very comfy too." —M. Antillon
Get it from Amazon for $5.59+ (available in six colors).
31. A pack of Kitsch satin scrunchies that'll work just like a satin pillowcase — but on the go — to fight frizz, breakage, and other hair damage.
Reader, I love these scrunchies for my curly-frizzy-coarse and dry dry dry hair. I travel in them, sleep in them EVERY NIGHT, and I even wear them out when my hair is dirty and it's ~low bun time~ to dress it up a bit. I have absolutely noticed a reduction in breakage and the strands that cascade to the floor when I take my hair down in the morning for styling. If you're looking for a budget-friendly option to just add a little TLC to your hair care, I absolutely recommend these bbs. And in several months of constant use, there's been no stretching out, even though I have quite a bit of hair.
Promising review: "I have been an overall scrunchie lover for the past few months but I must say, these MyKitsch satin scrunchies take the cake! I use them ALL THE TIME now, even in place of my typical scrunchies & rubber bands! They don’t leave your hair a mess when you take out like most do, which is a huge thing for me! Definitely the best purchase you could ever make!" —Cait A
Get a pack of five from Amazon for $7.29+ (available in five color varieties), or shop all three colors (pink, black, and ivory) at Kitch.
Kitsch is a woman-founded company that makes adorable hair accessories, useful tools (they make towel scrunchies too!) and more to help make every day a good hair day.
32. A 48-hour, high-control hairspray that looks at the weather forecast...and laughs. Humidity is no match for this spray. And reviewers *love* the smell, too!
Promising review: "Holds but not a helmet. This is a lightweight and immediately brushable or run your hand through your hair, hair spray that has great hold and volume. I often spray my hand and then place it in my hair to shape my hair how it want it. Works brilliantly." —HPSims
Get it from Amazon for $4.97.
33. A deep-conditioning Tonymoly hair pack chock-full of vitamins, nutritious oils, and shea butter to make your hair softer than ever. Big Ed from 90 Day Fiancé, please use this instead of *actual* mayo.
If you're not a mayo fan, don't worry — this one actually smells like vanilla and macadamia nuts.
Promising review: "I purchased this after reading the reviews on here. I recently had my already double processed and highlighted hair highlighted again and the colorist way over processed (colorist did a terrible job) bleached blonde and it was so damaged and dry. I was practically crying. I was looking online to find a mask to help my poor hair recover. I have to say I've used so many different products and none have given instant results the way this has. I used a clarifying shampoo to try to get rid of some of the leftover color and then used this hair pack. I thought is smelled lovely like vanilla! Left it on for five minutes and my hair was so much better. I tried it again a week later and my hair keeps getting softer and more manageable. I would highly recommend this if you have damaged, dry hair." —GP
Get it from Amazon $16.
34. A Color Wow powder and brush combo to cover your grown-in roots instantly and/or make your hair look fuller at your part or hairline — and it'll last until you shampoo it out!
Promising review: "I didn't think something that looked like eyeshadow would do much. But it works beautifully! I can wear my hair back and feel confident that my hair looks naturally dark through and through. The best part (besides that it really works)? It stays on! I have been to the pool and come home with my hair still covered. I can only wash my hair about every other day. The roots are covered from the time I initially out on the product until I wash it out with ease with regular shampoo in the shower. Love this stuff!" —dkl1992
Get it from Amazon for $34.50 (available in eight colors).
35. Wonder Curl's Get Set Jelly with aloe leaf juice and pro-vitamin B5 to define curls and coils and protect them from humidity, so they stay fresh and defined all day (and for days after).
Promising review: "I was recently introduced to this gel during my very first appointment at a salon that specializes in curly hair. In all honesty, I had given up on using hair gel to define my curls during the early stages of my natural hair journey because the gel available in most stores would either flake horribly or make your hair sticky or hard. They were terrible. Not this gel. It's truly wonderful. It will do what you ask it to do without the flaking, stickiness, or hardness. I have basically a 4A curl pattern and it does a great job of defining my curls. I typically wear a wash and go and it lasts until I wash my hair again. My curls are defined even after my hair gets smushed overnight due to the bonnet. I typically use homemade shea butter to stretch my hair out again. No more struggle with my hair before I have to go to work." —Angela Taylor
Get it from Wonder Curl for $22 (also available in a mini size).
Wonder Curl is a Black woman–owned brand — it's also vegan and comes in eco-friendly packaging! The Get Set Jelly was owner Scarlett Rocourt's first product, and it's still one of the brand's best-selling items.
36. An apple cider vinegar shampoo and conditioner set to treat both your hair *and* your scalp, removing product buildup, softening & strengthening your strands, and hydrating with avocado and coconut oils.
Look, ma — no dandruff, all shine!
Promising review: "I really was hesitant to try this but I decided I would take the plunge anyways and I have to say after using it for a few weeks now I'm pleasantly surprised! My hair is so soft and shiny and lightweight! I love how bouncy it is after using this plus it smells amazing. Not vinegar-y at all. My daughter has been using this as well for her oily hair and dandruff (after trying tons of super expensive salon products) and so far this is the only thing that has been working for her! Her dandruff is gone and her hair is noticeable less oily by the end of the day. We will definitely be buying more." —kindlemom1
Promising review: "I tried both of these for the first time and I must say I really like this product, I have 4c natural hair and it left my hair moisturized and really clean and the smell O.M.G. smells amazing !!!!!!!!!! I will purchase again when I get low on product. The only con: would like to purchase both in a larger bottle but other than that I'm VERY HAPPY WITH THIS PURCHASE" —Blessed Buyer
Get the set of shampoo and conditioner from Amazon for $25.50.
37. Or Briogeo's Scalp Revival Micro-Exfoliating shampoo for a physical exfoliant option for an ~extra-satisfying~ wash. It's made with tea tree, coconut, and peppermint oils for soothing too.
Promising review: "Totally amazing and beyond expectations. Chronic dry scalp for over a year, and with **one use**, super awesome results. My head feels fantastic and no more flaking. I'm going to buy a vat of this stuff and swim around in it! Really worth it." —Jana
Get it from Amazon for $39.43.
Btw, Briogeo is a Black woman-founded brand!
38. A tourmaline deep waver hot tool to create everything from 1920s-style finger waves to perfectly undone mermaid hair in no time flat.
Promising review: "Yes! Finally…a no-skill-required remedy for my curl/wave envy. I've tried it all…the hot roller curls don't last and take forever, the overnight rollers keep me from resting comfortably, the wet braids looked terrible, the wet bun caused a lot of breakage and still looked dumb, the curling iron was always awkward for me and the 'curls' wouldn't last. All of my trials and errors eventually led me to this product. I did half my hair on my first run in about 1.5 mins. They are set...not coming undone even with brushing. I'm so excited to finally be able to pull off this hairstyle. No regrets! These waves stood strong through an eight-hour work shift, plus the snowy highway winds from getting a flat tire on the way to work. BOOM! Miracle." —Vanessa
Promising review: "For all hair textures. I was wondering if I ordered this would it work on bundle extensions and I was correct. It provides a soft or deep wave as desired." —Tiffany Douglas
Get it from Amazon for $43.99.
39. Big Sexy Hair's weightless volumizing and texturizing powder that'll go on translucent for the bigger-than-ever hair of your dreams. It's also great for beefing up braids!
Promising review: "A magical hair volumizer for those who have lost hope. I have always been frustrated with my hair weighing down around the crown, even if I could get some body into it in the morning, guaranteed it was flat by mid-day. This stuff is amazing! I just sprinkle a tiny bit around my roots/crown and it lasts all day and into the next. It's like a dry magic gel! Love this stuff and my 'new' hairstyle capabilities. The container is super tiny (think height of a cell phone) but a little goes a LONG way. It makes skipping washing hair that much easier for those of us with non-volumized hair/roots." —Jennifer Cibor
Get it from Amazon for $21.95 (also available in a two-pack).
40. A diffuser attachment with three adjustable air volumes and a deep bowl design to gently gather your curls and waves, drying them in their natural pattern, reducing frizz, and increasing definition AND shine.
It's compatible with diffusers with a diameter of 1.73-1.77 inches — and reviewers note that this even works with a Dyson Airwrap!
Promising review: "I so love this diffuser! I've searched everywhere for a diffuser that's big and will work right on my hair. I washed my hair, used my products, then the blow dryer. My curls were so defined and popping! I will recommend this to anyone!" –M.D
Get it from Amazon for $17.49+ (available in six colors).
41. Olaplex 3, a strengthening, re-bonding for your color-treated or heat damaged locks, making them healthier than ever before. This is a game-changer, folks.
Promising review: "MAGIC!!!! I swear this stuff is made from unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA! After some really harsh processing (got my hair from dark dark brown to very very blonde so I could add funky colors (currently pink), my hair more closely resembled hay than it did actual hair and as the weeks went on, the breakage started getting worse. I tried this at my last feeble attempt to salvage my locks after a friend recommended it and I am BLOWN AWAY by the results! It really does work. I won't lie and tell you my hair is back to it's normal state, but it is SIGNIFICANTLY improved. It is smoother, softer, and even has some of the weight back! This was just after one application (I left it in for an hour as the website suggested for my level of damage). I can't wait to see if it gets better with the next application. I am definitely sold." —shel.b.phd
Promising review: I used this product with the leatherwood brush I HAVE NEVER SEEN MY 4B CURLS POP THIS WAY (now to keep it in that state) but my hair is smooth, moisturized....amazing product...no conditioner, hot oil treatment, does what this product does. This is a bond builder. Vital for tight coils 4B,4C fine strand hair...try it PLEASE." —LAValentine
Get it from Amazon for $30 (also available in bundles with other Olaplex products).
42. An argan oil–infused cream gel that'll define curls and add hold (*without* the dreaded crunchiness). It'll help fight frizz so your hair can bounce along healthily behind you, whether you have anything from loose waves to tight spirals — and it's safe on colored hair!
Promising review: "This is my favorite styling product now. It doesn't get flaky or hard and leaves my curls looking healthy and shiny! The bounce is wild, the best I've seen with a styling cream/gel! The consistency is more gel like than cream but is not at all like the gels of other competition. Pics are of before started using the cream gel and after... you can see the difference in my curls (I also cut my own hair)." —Mia Randall
Get it from Amazon for $24.
43. A satin pillowcase to help maintain hair health even as you sleep, reducing pesky frizz and breakage when compared with regular cotton or other fiber pillowcases — that means longer-lasting blowouts and less damage in the long run.
This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!
Promising review: "Life-changing! I was originally looking for silk pillow cases, but decided to give these a try because they were a better price. I am not disappointed! I have seen a noticeable difference in my hair in the mornings and overall they are so smooth and comfortable to sleep on. I’ve washed them several times and haven’t seen a difference in the quality. I would buy again." —Kate
Get a set of two from Amazon for $5.57+ (available in four sizes and 35 colors and patterns).
44. A TikTok-famous honey-infused Gisou hair oil reviewers with all hair types love for the added moisture and shine — without that greasy, weighed down look and feel. If you haven't incorporated a hair oil into your routine yet, this is your sign.
Promising review: “This hair oil does EVERYTHING it says it does. Not only does it leave a great shine to your hair, but it also doesn’t weight it down at all. I’ve been using it for a few weeks now and I have noticed that my hair is drastically more shiny and less brittle looking. Also, the scent is absolutely divine and it does linger but don’t worry, it is not an overwhelming scent. For reference, I have thick 3b-3c curly hair. P.S., the packaging is super beautiful so this product is a win-win!" —MariahSantiago
Get it from Sephora for $46 (also available in a mini ($25) and value ($87) size).
45. A set of sponge rollers for adding (heat-free!) curls and volume to your hair. Wanting to try some of those vintage hair sets you've seen on TikTok? These are a great way to start.
I have these foam rollers and they're really great! The clips stay in my hair, even while sleeping (not the most comfortable way to sleep, but here we are), and the results lasted for days! If you're new to rollers, I recommend rolling in sections right down your center part (as the reviewer does above), and then curling the sides by section — just make sure you're rolling underneath the hair. And the curls will be tighter than you want when you take them out! Just finger detangle or brush through to achieve that softer, vintage-inspired look.
Promising review: "I've always had bad experiences with foam rollers in the past. I don't know what makes these ones different, but they stay in your hair, don't take long to dry, and give you long-lasting curls! I'm in love with them. I use about 12 at a time to curl my hair, spray a setting lotion, and either let them stay in overnight while I sleep or I sit under my hooded dryer for 10 minutes." —Katrina Holte
Get the set of 36 rollers from Amazon for $9.99 (available in three colors, plus a larger size).
46. Or a heatless curling rod headband you can wrap your hair around when you go to sleep at night to wake up with a bouncy blowout (without the actual blowout) — it can also help extend the life of your blowout too!
Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but that's nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $7.99+ (available in five colors).
Get ready for your best hair yet.
