Leaving your scepticism at the door, this digital wellness startup can feel like a personal therapist
For all the things that the millennial generation struggle with (buying a house, cultivating a career, monogamy), self-care seems to be one area where they flourish. So much so that it is said to be a multibillion-dollar industry, and whatever your particular strand of self-care needs, Shine may be the app you have been waiting for. Along with recently landing $5m (£3.5m) of investment, the startup has picked up more than two million users in two years, with people tuning in for affirmations, meditations and salutations.
Its primary focus is a chatbot that dishes out life advice in text messages and then offers guided audio therapies and blog content, depending on your needs. The app has been used in 189 countries, despite the fact that it is only formatted in English. As a millennial snowflake, I tried it for a week to see how I would fare: would it help me “thrive”, as it claimed?