The social media platform will soon allow top creators to make money from content. Cyrene Quiamco, who has 200,000 followers, explains how to become a Snapchat star
Do you live for Snapchat? Or did you download the app months ago, send a wonky selfie captioned “How does this work??!!” to a clueless friend and promptly forget all about it? If it’s the latter, let’s face it, you’re old. Snapchat has about 178 million daily users worldwide, the majority aged under 34. But the recent announcement by parent company Snap that top creators will be paid for content could be a game-changer.
While details haven’t been announced, users could be incentivised to create content in a similar way to YouTubers, who can make videos in exchange for ad revenue. Take 28-year-old Cyrene Quiamco, from Little Rock, Arkansas, who left her job as a web designer two years ago to concentrate on Snapchat full-time, where she has 200,000 followers. She already makes $500,000 (£380,000) a year from sponsored snaps, speaking engagements and consulting, and has written a book on becoming a social media influencer, 11 Seconds to Success.