Trump digital director says Facebook ’embeds’ helped win the White House

Brad Parscale tells CBS’ 60 Minutes, ‘Twitter is how [Trump] talked to the people’ but says the other social media giant was key for targeted advertising

The Trump presidential campaign spent most of its digital advertising budget on Facebook, testing more than 50,000 ad variations each day in an attempt to micro-target voters, Trump’s digital director Brad Parscale told CBS’ 60 Minutes in an interview scheduled to air on Sunday night.

Related: Why Facebook is in a hole over data mining | John Naughton

Continue reading… …read more

NN, Aol Instant Messenger, may little bald orange angels sing thee to thy rest

As the venerable messaging system goes permanently AFK, one writer recalls how the platform allowed him to blossom into teenage eloquence

I was saddened this week to learn of the passing of a technological titan: the great AOL Instant Messenger. I knew it simply as Aim and I owe it a debt of gratitude, for it helped to make me the strapping, confident young man I am today, with decently fast typing skills.

Related: AOL shuts down Instant Messenger after 20 years of online chat

Continue reading… …read more