Facebook to tighten ad targeting after antisemitic ‘fail’, says Sheryl Sandberg

Chief operating officer announces policy change after social network allowed advertisers to seek out ‘Jew haters’, saying company ‘never intended’ such usage

Facebook is tightening controls on its advertising targeting tools, chief operating officer Sheryl Sandberg announced in a statement acknowledging that the ability for advertisers to target “Jew haters” until last week was “totally inappropriate and a fail on our part”.

The policy change follows an embarrassing report by ProPublica on Thursday that the company’s ad-buying system allowed advertisers to target users interested in antisemitic subjects. Subsequent reporting found additional bigoted terms in Facebook’s system that could be used to target advertisements.

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Sean Parker: The internet is not the answer for those seeking change

The Napster founder and early president of Facebook says it took the election of Donald Trump to alert people of the need to take their activism offline to be heard

Related: How social media saved socialism

Sean Parker is one of the biggest names associated with the earliest days of social media, but the tech billionaire on Tuesday urged those interested in activism – especially against the Trump administration – to go offline if they wanted to make their voices heard.

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